What is Marketing Automation?
Marketing Automation refers to the use of technologies to automatically perform marketing activities that would otherwise be manually done. Gone are the days when we spend hours slogging on manual marketing activities–tracking data, segmenting email lists one at a time, the list just keeps going! With the advent of marketing automation, we’re now able to harness technology to automatically perform marketing activities. Now, any modern CRM automation software would be able to complete the once time-consuming tasks in under a minute.