What is Social Media Marketing?
Social Media Marketing is the process of gaining traffic or attention through social media sites like Facebook, Twitter, Google+, LinkedIn, Pinterest and YouTube. This process usually involves generating content that resonates with the target audience and spreading these content on the viral social media sites.
Is Social Media Marketing right for your business?
If you are a marketing director or a business owner and you are wondering if Social Media Marketing is right for your business, well, the answer is a resounding YES! And that is especially true for both business-to-consumer (B2C) and business-to-business (B2B) markets. With the help of social media, you can now grow your online and offline businesses without spending too much on media buying and traditional outbound marketing such as TV, newspaper, magazine ads, trade shows and so forth.
The time is now to tap into social media to understand how it is changing the very nature of the business. The onset of companies using social media sites for marketing and advertising, as well as customer service and support, is what transformed social networking from a casual personal news feed into a relevant business platform.
Below are the top issues marketers are facing today with social media marketing, based on the survey results of social media report 2014 by socialmediaexaminer.
- TACTICS: What social tactics are most effective?
- ENGAGEMENT: What are the best ways to engage my audience with social media?
- MEASUREMENT: How do I measure the return on my social media marketing?
- TOOLS: What are the best social management tools?
- AUDIENCE: How do I find my target audience with social media?
Why Social Media Marketing?
The social web is fundamentally changing the landscape for retailers, the service industry and traditional local businesses. It has given customers a platform to voice out, feedback, share, discuss and even collaborate with brands directly.
- Social media has grown rapidly — today nearly four in five active Internet users visit social networks and blogs
- 70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet use
- 53 Percent of active adult social networkers follow a brand, while 32 percent follow a celebrity
Top Social Media Sites and Outlets
Alexa Top Sites for Social Network
Overview of Social Media Outlets
The right time to get on board is when you have a well-conceived reason to leverage the channel.
Social Media, just like technology, is a moving target. Never invest solely in a single platform. Invest in your buyer, customer and partner. Go where they are. You have to use your time wisely on these platform, by building relationships with your buyers and your prospects. Spend money on people and not the platform. Spend money being able to afford the time to build relationships of value for your company.
As its active users numbered over a billion, it is empirical to say that Facebook is the most common among all the social media platforms out there. Facebook uses the social graph and activities to target demographics and people, making Facebook Advertising incredibly attractive for advertisers. Think about it, any product/service you advertise on Facebook basically gets put into the hands of the exact person who wants or needs it. The massive audience base and a wide range of features have made it a de facto social media marketing channel for nearly everyone and everything.
Most people know that Twitter is a micro-blogging network of real-time posts that are limited to 140 characters or less, but few people understand how they might benefit from Twitter. Twitter has been at the top of the microblogging platforms since 2006 and generates millions of tweets daily. While it’s a great way to share quick thoughts and generate traffic to your website and offers. But you need to have content that is enticing enough for people to stop and read yours. People are normally scrolling through quickly and only clicking the ones that stand out the most. Twitter is an excellent tool to monitor trending conversations that are occurring around brands, companies, products, people – both positive and negative. Tweets can be retweeted and this helps to build and widen your audience.
LinkedIn is definitely different from the rest of the social media outlets out there for business. It is the largest global professional social network. In addition to cultivating a personal brand, company profile pages create opportunities for marketers to positively position their organisations. It is all about professional networking: recruiters, job hunters, sourcing, partnership and lead-generation. Whether you want to move up in your industry, look for a new job, start your own company, or achieve some other goal, one way to achieve these goals is to expand your network. LinkedIn provides a fertile ground to reach like-minded and well-connected professionals who share a common interest, experience, or group membership. The site also provides several online mechanisms to reduce the friction of communication, so you can spend more time building your network instead of searching for the right person.
Among all the social media outlets, Google+ is very much the new kid on the block. Since the official launch in June 2011, Google+ has definitely emerged as a key player in the online marketing ecosystem and poses a challenge to Facebook’s domination of the social media space. With nearly 300 Million active monthly users already to date, unlike Facebook, Twitter or LinkedIn, Google+ Encourages segmentation in “circles”. With the introduction of Google Communities, there are many ways to use Google+ for your business: collaboration, learning, discovery, contest and promotion, community building, customer service, engagement, listening, referrals and sharing. Google+ can influence what you’d get on a search engine. +1 helps people discover relevant content—a website, a Google search result, or an ad—from the people they already know and trust. The +1 button appears on Google search, on websites, and on ads.
The image-sharing site Pinterest has experienced meteoric growth since its launch in February 2010. As one of the new members of the social media marketing tools, Pinterest is climbing the totem pole very quickly. Visual content rules all on Pinterest. If it’s not appealing, it won’t be re-pinned. From pictures to infographics and tutorials, it’s full of all things appealing to the eyes. Numerous reports agree that unique visitors to Pinterest are skyrocketing and that Pinterest is driving more referral traffic than Google+, LinkedIn, Reddit, and YouTube. Could Pinterest be a legitimate rival to the likes of Facebook and Twitter? Perhaps, but the online pinboard service still has ways to go.
What we do
Social Media Management as a service is emerging. Like Content Management System (CMS) for centralized website management, Social Media Management Systems (SMMS) empower social media teams to manage multiple distributed social channels from one location.
By and large, Social Media Management is a collection of procedures used to manage workflow in a disparate social media environment. These procedures can be manual or computer-based and enable the manager to listen, monitor, aggregate, curate, publish, and manage multiple social media channels from one single platform.
We are the extension team for your next social media success story.
Social Media Strategy and Ideation
Through intensive brainstorming sessions with over 15 social media specialists, we create the roadmap for your social media success. Click here for case studies to get a sense of your potential social media success journey.
We tailor content to strengthen relationships with your brand advocacy. Our content is 20x more engaging than our competitors.
Social Media Community Management
We turn the conversation into measurable engagement.
Social Media Advertising
At Hashmeta, we’ve managed millions of impressions and procure an average cost per like that’s 41% better than the industry average.
We offer full-service social media management Special Package
We will use our proven methods to help you to grow an online community of fans.
Delivering quality online content is one of the most crucial strategies for growing your business online. We babysit your content creation process and assist you in getting traffic, attract more links and subsequently, grow your revenue and profit.
By leveraging our in-house content curation service, we will continue to feed your community based on topics they like and keep them posted with engaging fresh news.
After identifying conversations about your business, we’ll actively respond to messages and engage in social media conversations on behalf of your company, with proper monitoring based on social media policy.
Social Media Monitoring
We use cutting-edge social media monitoring tools to keep a keen eye on various social media outlets like Facebook and Twitter. From time to time, we will update you with an easy to read the summary of the health of your brand across social media networks.
Analyze and Report Social Media ROI
We calculate and report on the ROI of your Social Media efforts and provide you with key performance indicators that let you know if your moving in the right direction.