✅ Technical Accessibility Checklist

Optimal Content Structure for ChatGPT

1. Lead with Direct Answers (First 60 Words)

Place concise, direct answers at the top of each section before expanding with context:

2. Use Question-Based Headers

Turn H2 and H3 tags into questions people actually ask:

• “How do solar panels generate electricity?”
• “What’s the average lifespan of solar panels?”
• “How much do solar panels cost in 2025?”

3. Implement FAQ Sections

Dedicated FAQ sections with Q&A format are citation magnets. Add 5-10 FAQs per major content page.

4. Use Lists and Tables

Structured data formats are easier for ChatGPT to extract and cite:

• Bulleted lists for features, benefits, steps
• Numbered lists for processes, rankings, timelines
• Comparison tables for product features, options
• Data tables for statistics, pricing, specifications

5. Highlight Key Statistics

Make important numbers and data stand out:

• Use bold formatting for key statistics
• Include units and context (not just “$5K” but “$5,000 average installation cost”)
• Cite data sources to build credibility
• Use callout boxes for critical numbers

Priority Schema Types for ChatGPT

1. FAQPage Schema

Marks FAQ sections as structured Q&A content:

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "How long do solar panels last?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Solar panels typically last 25-30 years with minimal degradation. Most manufacturers offer 25-year warranties guaranteeing at least 80% of original output after 25 years."
    }
  }]
}

2. Article Schema

Identifies article metadata (headline, author, publish date, description):

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Complete Solar Panel Installation Guide 2025",
  "author": {
    "@type": "Person",
    "name": "Jane Smith",
    "jobTitle": "Solar Energy Engineer"
  },
  "datePublished": "2025-01-15",
  "dateModified": "2025-01-15"
}

3. HowTo Schema

Structures step-by-step guides and tutorials:

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Install Solar Panels",
  "step": [
    {
      "@type": "HowToStep",
      "name": "Site Assessment",
      "text": "Evaluate roof condition, sun exposure, and structural capacity..."
    }
  ]
}

4. Product/Service Schema

For product pages, service offerings, and reviews:

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Premium Solar Panel 400W",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "245"
  }
}

E-E-A-T Implementation Checklist

• Author Bylines with Credentials: Every article includes author name, title, expertise statement, and credentials
• Comprehensive Author Bios: Dedicated author pages with photos, full bios, published works, credentials, social links
• Source Citations: Link to and cite authoritative sources for statistics, claims, data
• Original Research: Publish unique data, surveys, case studies, experiments
• About Page Detail: Comprehensive about page explaining company history, mission, team expertise
• Contact Information: Clear contact details, physical address, phone, email
• Trust Signals: Security certificates, privacy policy, terms of service, certifications
• Social Proof: Customer reviews, testimonials, case studies, awards
• Regular Updates: “Last Updated” dates prominently displayed; quarterly content refreshes
• External Validation: Get cited by Wikipedia, featured in industry publications, mentioned in news

Bing SEO Best Practices

• Submit to Bing Webmaster Tools: Verify site, submit sitemaps, monitor indexation
• Exact-match keywords matter more: Bing weighs exact keyword matches higher than Google
• Social signals influence rankings: Bing considers Facebook shares, likes, tweets
• Domain age and authority: Bing heavily favors established domains
• Meta descriptions are weighted: Write descriptive meta descriptions (Bing uses them more than Google)
• Multimedia optimization: Bing Image Search drives significant traffic; optimize images
• Local SEO emphasis: Bing Places listings important for local queries