Introduction“A Last Hurrah… And a New Beginning.” This was Jakarta Globe’s headline, on the first page of their last print edition in 2015. It followed the cessation of other print newspapers
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The media publishing industry in Singapore is experiencing a tsunami. Within the past 12 months, a number of local news publications (most notably Today) have announced that they will cease their prin
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Singaporeans are one of the most active social media consumers in the world. The landscape of social media in Singapore is ever-changing. We have put together an infographic about social media in
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Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,
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More than 60% of marketers reported that their strategies were more effective in increasing sales this year as compared to the year before. This only reflects how important it is to keep growing and
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What is Remarketing & How Does It Work?Simply put, Remarketing (also known as 'Retargeting') is a way for digital marketers to reconnect with potential customers who have previously engaged with
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