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If there is one thing about digital marketing that remains constant, it’s 'change'. With new technologies such as Artificial Intelligence (AI), Machine Learning (ML), Virtual Reality (VR) and Augmented Reality (AR), marketing is getting more complicated and marketers are perpetually chasing after
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The media publishing industry in Singapore is experiencing a tsunami. Within the past 12 months, a number of local news publications (most notably Today) have announced that they will cease their print editions. However, this does not mean they are now out of print. Many traditional publications con
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The marketing landscape is ever changing, and with the rise of new platforms, tech and consumer preferences, 2019 may pose new challenges and opportunities for marketers. What are some of the emerging trends on social media in 2019, and how will this impact your marketing strategy? Read on to find o
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If you are reading this, you should already understand the impact of content for businesses in this digital age. Read our Beginner's Guide to Content Marketing here if you have absolutely no idea what we are talking about.(more…)
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Like most Southeast Asia countries, the digital publishing era has started but for it to be a game-changer in the Philippines, it requires time. Started as early as 2011, the Philippines is slowly climbing the game by allowing more publisher to go digital. (more…)
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With a population of more than 96 million, a median age of 30 years, and internet penetration standing at over 64 million, or just over 67% of the local population, Vietnam is a young and dynamic market representing a huge commercial opportunity for brands and marketers. Vietnam digital trends emerg
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