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Like most Southeast Asia countries, the digital publishing era has started but for it to be a game-changer in the Philippines, it requires time. Started as early as 2011, Philippines is slowly climbing the game by allowing more publisher to go digital.With the shift in traditional to digital, a loca
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With a population of more than 96 million, a median age of 30 years, and internet penetration standing at over 64 million, or just over 67% of the local population, Vietnam is a young and dynamic market representing a huge commercial opportunity for brands and marketers. Vietnam digital trends emerg
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It’s no secret that Artificial Intelligence (AI) will transform the role of digital marketers in the future.While many companies are still struggling to evolve from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and AI. Have you
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The State of Media Publisher Landscape in ThailandThe arrival of a new digital era has caused the media publishing industry in Thailand to experience dramatic changes over the past years. The new era does not only involve the shift from print media to online media but also challenges the publishers
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The State of Malaysian Media Publisher Landscape“The audience today do not read but BROWSE news!”This was the key takeaway that I learned from a talk conducted by a content marketing specialist two years ago. It is noteworthy to find out the way how the audience today consumes the content due to
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Content marketing can be considered one of the best ways to bring in leads. In fact, B2C companies that blogged 11 times a month received more than 4 times as many leads as those that only blogged 4 to 5 times. Moreover, content marketing receives 3 times more leads than paid search advertising does
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