10 MIN READ
With 689 million active users daily in more than 200 countries, TikTok is one of the fastest growing social media platforms in the world today, grossly outpacing giants such as Facebook and Youtube. With its immersive interface, upbeat music, and trendy dance moves, TikTok is currently the 7th most used social media platform worldwide.
As TikTok videos become more prevalent in mainstream media, businesses are starting to see the value of this platform in connecting with their audiences and driving leads.
Not convinced? Let’s take a look at how these 7 Successful Singapore Businesses use TikTok to achieve their goals.
Tuti and Yuki Pet Store
First we have Tuti and Yuki (@tutiandyuki), Singapore’s most popular pair of cats with 3.2 million followers and 79.2 million likes on TikTok. This account was created in 2019 and posts cute and relatable content of the adorable felines in pretty costumes, averaging around 100k to millions of views per post. Don’t be fooled by their charming good looks (and paws) – these famous cats are one of the biggest TikTok stars in Singapore and have been mentioned in popular online media sites such as Vogue, Youthopia, etc.
After becoming TikTok-famous, Tuti and Yuki’s owners decided to run an online pet store, and were flooded with orders from their fans almost instantly. These orders came through TikTok Direct Messages (DMs), as well as their website. Occasionally, Tuti and Yuki would promote some of their products in TikTok videos, which are often well received by their followers. You’d also be surprised that payment partners (Grabpay, Hoolah), pet store suppliers, and ecommerce giants such as Shopee have also reached out to them for business collaborations!. Tuti and Yuki’s owners successfully capitalized on their strong TikTok following to propel their pet store to a whole new level.
Next on our list, we have a photographer Yik Keat (@yk) who has a massive 1.7M followers and 37.4 million likes. He posts amazing visual content and photography hacks on TikTok that garner a million views per post on average. One look at his social media and you can be easily mesmerized with his stunning pictures and cool hacks for taking awesome looking photos. He provides photography services and sells prints and presets, and has become a well known name in the industry through TikTok.
He adds value to his followers by being very relatable and informative in his TikTok tutorials, which explain how to take amazing shots with just a phone camera. This strategy earned him a large and loyal fanbase that consistently consumes his content. His followers also DM him to engage him for photography services. Through TikTok, Yik Keat has created brand awareness and drove online traffic to his business, solidifying his strong reputation with his audiences and the industry.
Dr. Tristan Peh
Our local doctors are also jumping onto the TikTok scene to share concise and accurate medical advice. Throwing away the traditional stereotype of a white coat and a stethoscope, these doctors use trendy music, dances, and a little bit of humor to capture the hearts and minds of their audiences.
Through videos about vaccination tips, busting COVID-19 myths and health tips for the general public, these doctors can reach tens of thousands views per video. Their reach is not limited to just the walk-in patients that consult them in their clinics.
One good example would be Dr Tristan Peh @doctortristanpeh, a dentist who currently has 800k followers and regularly posts 3 – 4 times a day. His posts have an average of 30k – 100k views, and his most viral TikTok yet drew a staggering 34million views. Many users also expressed interest in his services in the comments section as well as through DMs.
Created in March 2021, Skypark Sentosa’s @skyparksentosa rapidly growing TikTok account now has 44.5k followers and 762k post likes. Amid the travel restrictions of COVID-19, this is no easy feat for a tourism account that is less than a year old. Armed with videos of jaw-dropping bungee jumps and creative edits, they have pulled in an average of 50k – 100k views across their posts, with their most viral video reaching 15 million views so far.
They are also responsive to comments about their services, which builds a strong relationship with their followers and potential customers. Their account is also linked directly to their business homepage, where visitors can easily check out packages, book activities, and contact them for more information.
Golden Village Singapore
It can be hard to stand out among multiple cinema businesses and compete with streaming giants such as Netflix and Disney+ in the local movie scene. Despite that, this account on our list has successfully capitalized on TikTok to promote their business and reach out to younger audiences.
Our very own Golden Village cinemas (@goldenvillagepictures) has built a presence on TikTok through exciting movie preview videos and exclusive promotional content from famous movie actors (like Andy Lau, Aaron Kwok, etc). Started last year, this account has grown to 19k followers and 317k likes with its top post garnering 343k likes to date. The account links directly to their business site, where visitors can book tickets to catch movies that they promote.
Wildlife Reserves Singapore
Apart from friendly cat videos, friendly tiger videos are also getting their fair share of views and followers on TikTok. Started in February 2021, Wildlife Reserves Singapore’s TikTok account (@wildlifereserves) posts cute videos of tigers, pandas, and other animals in our Singapore Safaris. Currently at 15.6k followers and 253.8k likes, the account is growing at a rapid pace. With an average of 30k views per post, its most viral video about a baby hippo garnered a whopping 1 million views and brought a lot of brand awareness to our local animal enclosures.
Together with cute captions, question and answer videos, and sweet animal gestures that make you go “awww”, this TikTok account is slowly building a strong presence on the platform as well as establishing relationships with its target audience.
The e-commerce fashion market in Singapore is ever changing and highly competitive, and brands have to constantly market themselves to stay ahead of consumer trends. Love, Bonito, the well known international brand born on our tiny island, has also jumped onto TikTok to drive business. Currently, their TikTok account @lovebonito has 39.9k followers and 444k likes, but with its regular interesting and trendy content, the account will likely grow a large fan base in the months to come.
Their account features trendy fashion wear coupled with catchy music and beautiful models. Audiences often discuss or recommend the clothing pieces featured in the comments section, which generates buzz for the brand. Love, Bonito’s TikTok account links to their online store, which makes it easy for their followers to make purchases from their phones. Some followers also visit the physical stores to buy outfits that were promoted on TikTok.
Occasionally, the brand also runs TikTok ads for their promotions, allowing for even higher audience engagement and views.
Ready to bring your business to the next level with TikTok? Check out our Beginners Guide to TikTok Marketing here to get started, and transform your business and bring in more leads effectively!