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With a population of more than 96 million, a median age of 30 years, and internet penetration standing at over 64 million, or just over 67% of the local population, Vietnam is a young and dynamic market representing a huge commercial opportunity for brands and marketers. Vietnam digital trends emerge fast in this exciting consumerRead more

It’s no secret that Artificial Intelligence (AI) will transform the role of digital marketers in the future. While many companies are still struggling to evolve from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and AI.

The State of Media Publisher Landscape in Thailand The arrival of a new digital era has caused the media publishing industry in Thailand to experience dramatic changes over the past years. The new era does not only involve the shift from print media to online media but also challenges the publishers to adapt to differentRead more

The State of Malaysian Media Publisher Landscape “The audience today do not read but BROWSE news!” This was the key takeaway that I learned from a talk conducted by a content marketing specialist two years ago. It is noteworthy to find out the way how the audience today consumes the content due to the riseRead more

Content marketing can be considered one of the best ways to bring in leads. In fact, B2C companies that blogged 11 times a month received more than 4 times as many leads as those that only blogged 4 to 5 times. Moreover, content marketing receives 3 times more leads than paid search advertising does. WhileRead more

Introduction “A Last Hurrah… And a New Beginning.” This was Jakarta Globe’s headline, on the first page of their last print edition in 2015. It followed the cessation of other print newspapers in Indonesia, Sinar Harapan and Koran Tempo’s Sunday Edition. Since then, the shift from print to digital has only intensified. Like most countries worldwide, theRead more

[View in high resolution] Singaporeans are one of the most active social media consumers in the world.  The landscape of social media in Singapore is ever-changing. We have put together an infographic about social media in Singapore (usage statistics) to help you in planning your social media strategy and selecting the right platform available at theRead more

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action. ~ Content Marketing Institute Content Marketing means creating and sharing valuable content to attract and convert prospects into customers, and customers intoRead more

More than 60% of marketers reported that their strategies were more effective in increasing sales this year as compared to the year before. This only reflects how important it is to keep growing and adapting to the evolving digital landscape. Ultimately, a number of factors contribute to any content marketing strategy’s success. This includes producingRead more

What is Remarketing & How Does It Work? Simply put, Remarketing (also known as ‘Retargeting’) is a way for digital marketers to reconnect with potential customers who have previously engaged with your brand in a meaningful way, but did not convert into a customer (e.g. made a purchase, etc). There are 2 main types: static andRead more