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Trying to create ads on Instagram might be confusing, especially if you have no experience with Power Editor at all.Read more

Is your child care centre using social media to grow enrolment? If you are using social media for your child care business, are you confident that your websites are optimized for mobile and driving enrolment to your door? According to The Early Childhood Development Agency (ECDA), by the end of 2015, there are a totalRead more

Have you ever done an #ootd? When was the last time you created an #epic hashtag that everyone wanted to use? Did you know that there’s a hashtag(#) in Hashmeta’s story? Hashtags may sometimes seem unnecessary especially when marketers are overusing it for every single word in a simple sentence. However, they extremely useful inRead more

Ever wonder why Neil Patel can come up with eight blog post ideas per week while you can’t even finish one per fortnight? Well… me too. For most of us, our passion for content writing is comparable to fireworks — it burns brightly and fiercely in the initial stage of passion, and quickly fizzles outRead more

Every 60 seconds, there are 216,000 Instagram updates, 277,000 tweets, 2,460,000 content shares on Facebook, and hundreds of thousands of other content being shared across other social networks and messaging app. So how are you going to get your readers to read the article you took hours to research, write and edit? Headlines. And itRead more

With Chinese New Year round the corner, billions worldwide are ushering in the year of the goat with much excitement and zest. This is not without bouts of nostalgia as we reminiscence on lost memories, childhood and the importance of familial ties. These sentiments are visually captured with the help of marketing giants from AppleRead more

Search engine optimization is an ever-changing field. Big or small, significant or insignificant, this field is always bombarded with new revolutionary modifications and inventions. Sometimes people in the SEO industry don’t even realize that whatever they have learned about off-page SEO could be outdated in 2015. To understand it better, let’s go some years backRead more

What are the top social media trends for 2015 that businesses should be looking at? According to the search results on Buzzsumo, there are more than a dozen of write-ups on 2015 digital marketing trends and predictions, made by market thought leaders.     Prediction of trends is always fun, and by following up closelyRead more

Amassing 1000 followers on any social media network is likely to be a feat for numerous start-ups competing to be recognised by consumers in the digital world. However, the arrival of Instagram and its legion of new sign-ups per day (300 million accounts and counting) is one of the most promising recent developments for newRead more

Here’s a scenario: Another new social media platform is out and everyone is jumping onboard. You’re tempted to as well. But, should you? Will that move be part of your public relations key success factor? When it comes to leveraging on social media for public relations success, it is essential to always go back to theRead more