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Social Media Landscape in Singapore (August 2014) from Terrence Ngu Teck Kong Singaporeans are one of the most active social media consumers in the world.  The landscape of social media in Singapore is ever-changing. We have put together an infographic about social media in Singapore (usage statistics) to help you in planning your social media strategyRead more

If you are thinking of using Facebook Advertising for the sole purpose of gaining Facebook Likes… stop. As small business owners, you would most likely have a limited budget set aside for marketing, and these shouldn’t be wasted on something useless like Facebook Likes Campaigns. Typically, Facebook likes are just ego-booster for page owners, andRead more

Do you have a solid social media marketing plan for the holidays? Are you looking for creative ideas to improve your social media marketing over the holiday season? This time of the year, most of the retail world is focusing its promotional efforts on Black Friday deals, Cyber Monday mania, and the weekend in between.Read more

How to craft the perfect Facebook post so that your post is reaching more people on Facebook? Can businesses succeed on Facebook with the decreased organic reach? Over the past few months, I’ve read articles and updates from different sources about declines in organic reach (how many people you can reach for free) for FacebookRead more

How do you know if your influencer marketing efforts made any impact? In the past with traditional marketing and advertising, it was almost impossible to measure how successful each initiative was separate. If an organisation sent out 10,000 flyers, how would you know how many of them are read by your audience? Moreover, if youRead more

This blog post is written based on Paul M. Rand’s “Highly Recommended” book. Recommendation – the highest honour a brand can receive from their customers. Being recommended is no easy feat; a brand often has to be flawless in all areas: customer service, product quality, and after-sales services in order to become recommended. Recommendation usedRead more

Your brand has most likely spent a considerable amount of time and money building your Facebook presence, but noticed none of these “likes” was converted into “pageviews”. If you are running an online business, it’s all about attracting the right customers to your website and converting these traffic (readers or email subscribers) to buyers. LackRead more

Click here for part 1 of Creating Your Own Epidemic Content Now you’ve turned heads, grabbed eyeballs, stopped traffic and otherwise made a big splash on the Internet, what do you do with all the attention? After going all out to grab that initial spurt of attention, the next challenge lies in not falling intoRead more

Massive social-media following, subject-matter expertise, personality, content authority, publishing power and thought leadership are the keywords you can associate with the top influencers in your niche. As a business, you need a working formula for capitalizing on their relevance, resonance, and reach. From identifying and ranking them to winning their trust, leveraging and tracking theirRead more

Social media is a great tool for brands to engage in influencer marketing. If you are running social media marketing campaign, an Influencer campaign should be a part of your social media engagement strategy. Everyone defines an Influencer differently. By and large, an Influencer is someone who has the authority and power to direct andRead more