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How to improve your LinkedIn Profile? Are you taking advantage of some of LinkedIn’s special features? In this article, you’ll discover how to optimize and boost your LinkedIn Profile. As of last year, LinkedIn, with over 259 million users, has become the world’s largest professional social media site. If only due to sheer scale, the advantagesRead more

What’s new on Instagram 6.0? The photo-sharing service announced 10 new editing tools for both iOS and Android. And here’s the top three highlights that I’ll be covering in this article.   What’s New? Instagram is arguably the most popular image sharing platform, where you can edit photos in-app and share them. However, their filters haveRead more

What is the best SEO practice when it comes to pagination? When a site grows beyond a few dozen pages, listing all the links on a single page of results can make it far too lengthy and cause long load times. User experience and website usability are not the main reasons pagination exists. Google recommendsRead more

Do you use Instagram for your business? Are you wondering how you can grow an Instagram following and get the most out of your Instagram profile? Instagram, a photo and video sharing platform, has been propelled into the centre of attention after its acquisition by Facebook for a cool billion. Coupled with the fact thatRead more

Things are getting interesting with Instagram announcing its jump onto the social media marketing bandwagon late last year. Traditional social media powerhouses like Facebook and Twitter have been the all-time favoured platforms for marketers with many companies devoting large budgets to pages of paid advertisements online. Previously unheard of, sponsored posts will now be made availableRead more

Despite having the highest engagement among all social media platforms, few companies have truly tried to tap into Instagram’s potential to create campaigns to engage with their audiences. There are a few reasons why this is the case: Instagram’s disabling of URLs on users’ posts heavily crippled its ability to drive direct traffic from Instagram.Read more

Long tail keywords are major traffic contributors to most websites. Easily 20% to 50% of all the queries on the Web are in a long tail. The number of monthly searches ranges from 10 to 50 in this category. But that’s not all as this is an ever-growing category with new long tail searches, thatRead more

Source: Bloom Worldwide Above is a short introduction to social media in the financial industry. 92% of the brands interviewed believed that social media can help them. But the issue here is that 46% still didn’t really understand how they can use social media to their advantage. Company-wide education is important as the potential ofRead more

Link building is an essential component of Search Engine Optimization (SEO). If you take a look at the periodic table of SEO Success Factor created by searchengineland, you will notice that under off-the-page SEO Section, Links and Trust(Authority) takes up more than 35% of Off-Page SEO Success!   It is a crucial process that allRead more

Source: Awareness   Social Media Marketing has become an integral part of many companies marketing strategies. But many of these companies are struggling to define clear objectives for their social activity and how to measure success appropriately. The ever-changing social media landscape has made the measuring of social marketing even more challenging. Two years ago,Read more