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Today’s travellers are no longer content with just accepting whatever good or ill the airline dishes out to them. They are extremely tuned in to the power of social media, as citizens of a virtually connected world.   The bottom-line: Airline brands are moulded as much by management direction as by the goodwill of socialRead more

Facebook’s Mission – Image courtesy of TechCrunch Facebook’s mission is to give people the power to share and make the world more open and connected. Yes. It’s true that the more you are using Facebook for marketing, the better you are in superintending this ‘power’ and the more people you can reach out to. ButRead more

How are your competitors doing in social media marketing? Facebook mobile users are growing   Social Media is here to stay. “Since the emergence of the social media networks decades ago, social media has continued to evolve. It offers consumers around the world newfangled and connected ways to engage with the people that matter toRead more

Will mobile marketing add excitement to your upcoming marketing campaigns? Since the release of legendary Slide Deck: Top 10 Mobile Internet Trends by the renown KPCB Partners Mary Meeker and Matt Murphy two years ago, we have witnessed the life-transforming impact that mobile devices have in our everyday lives. With iOS and Android hitting theRead more

Facebook now has 1 Billion active users. More than a billion users now login to Facebook each month to check on their friends, Facebook pages and politics. With this latest milestone set by Facebook, it is clear where the marketers should go to, in order to hunt for their potential clients and businesses. Having saidRead more

Facebook Business Pages (also known as fan pages) has undergone quite a milestone with the release of Timeline. Nonetheless, Custom Tabs were, and still are important for your social media marketing. Custom Tabs are the little boxes at the top of Facebook Business Pages. They are much like your “Like” boxes and event tabs, exceptRead more

Content plays an important role in any marketing strategies. You need it for SEO, social media marketing, email marketing, lead generation and lead nurturing. To effectively engaging the right prospects with the correct content, one has to master a solid knowledge of content marketing and match buyer persons with the right marketing materials. There isRead more

The digital shift over the past few years has moved the healthcare industry online. Establishing an online presence has never been more important. Despite initial hesitation, many healthcare service providers are strategically moving towards a greater and more responsive online presence. One of the underlying reasons is the upward trend of netizen, be it youngRead more

Do direct clicks from a social media site result in sales? How much time are you spending on Twitter, Facebook and Google+? Can you tell if it’s helping sales and impacting your brand? That’s where the Sales Funnel comes into play.   The Traditional Sales Funnel Traditional Sales Funnel (AIDA) – Since the early 1960’s,Read more

As an Inbound Marketer, you may have tons of great content to share, but if you do not connect with your audience, it can all go to waste. It’s like being on Skype conference with someone and having something crucial to bring across but there is some connection problem and you can’t hear the otherRead more