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Source: Lab42   Advertising is salesmanship on paper – John E. Kennedy This simple definition of advertisement ruled how business market their products for decades… until the emergence of social media. Today social media slowly takes over how individual brands and businesses’ marketing strategy, and it’s no longer so much about salesmanship; but more aboutRead more

There ain’t no such thing as free lunch. Many marketers see the organic reach of their posts on Facebook Business page drop off. Without paid reach (via suggested posts), brands can expect to see their reach decline over time. The above chart from Statista shows that the organic reach of brands’ posts is decreasing, andRead more

Image courtesy of Olapic   Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments inRead more

In the eyes of Facebook, is there a “right way” to build a page? Why did you start a Facebook Page? Are you trying to increase the number of “Likes” on your Facebook page and converting them into sales? Businesses often have different reasons for having Facebook pages. Some hopes to gain sales leads. SomeRead more

The above blogging 101 infographics from mylifescoop show the basic steps needed to kick-start your blogging journey! Although many people started off with all these enthusiasms about blogging and aim to blog every other day, this passion usually fizzled out after a while when they realise how challenging it is to blog consistently.   ProblemsRead more

How to turn Facebook Likes into customers? Facebook Commerce – Sell on Facebook How to create value for customers and grow online sales using Facebook? The underlying goal of every sales process is to create value for customers. Creating value is the only reason any business should exist. If a business isn’t creating value andRead more

Happy Social Media Marketing 2014! What’s next in the realm of Facebook, Twitter, Google+ and other social media outlets? Are you looking for some great social media marketing blogs to read this brand new year? You’ve come to the right place! Social media is now part of our life, like mobile phones and PC. HereRead more

Facebook and Twitter shares rose to records, uplifted by growing optimism that social-media advertising will grab a bigger slice of the market for online advertising. The ads spend on social media marketing is at all-time high and it will continue to grow in 2014. Social media is no longer considered a craze which will fadeRead more

Thinking of new ways to reach your target audience? Ever wondered if those photo contests actually work? They do and we’ll share with you the secrets of building a successful photo contest today (and a few examples for reference!).   Photo contests are one of the most viral and engaging marketing campaigns. Participants upload theirRead more

How will an IPO change Twitter? Twitter has filed to go public recently, under the name TWTR. The IPO is set to raise up to $1 billion. Founded in 2006, Twitter is an online social networking and microblogging service that allows users to post text-based status updates and messages(or better known as tweets) of up toRead more