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Facebook and Twitter shares rose to records, uplifted by growing optimism that social-media advertising will grab a bigger slice of the market for online advertising. The ads spend on social media marketing is at all-time high and it will continue to grow in 2014. Social media is no longer considered a craze which will fadeRead more

Thinking of new ways to reach your target audience? Ever wondered if those photo contests actually work? They do and we’ll share with you the secrets of building a successful photo contest today (and a few examples for reference!).   Photo contests are one of the most viral and engaging marketing campaigns. Participants upload theirRead more

How will an IPO change Twitter? Twitter has filed to go public recently, under the name TWTR. The IPO is set to raise up to $1 billion. Founded in 2006, Twitter is an online social networking and microblogging service that allows users to post text-based status updates and messages(or better known as tweets) of up toRead more

How do you build your brand’s image on Facebook? How to create appealing custom tabs for Facebook Business Pages? In this article, I’ll show you why you should make Facebook tabs as part of your Facebook marketing strategy to meet your business goals.   A Quick Lowdown on Facebook Tab #1 First Impression Matters TheRead more

Is Facebook dying? Teens have expressed interest in new networks like Instagram, Vine and Snapchat. The Pew report states: “While Facebook is still deeply integrated into teens’ everyday lives, it is sometimes seen as a utility and an obligation rather than an exciting new platform that teens can claim as their own.” In the eyesRead more

Today’s travellers are no longer content with just accepting whatever good or ill the airline dishes out to them. They are extremely tuned in to the power of social media, as citizens of a virtually connected world.   The bottom-line: Airline brands are moulded as much by management direction as by the goodwill of socialRead more

Facebook’s Mission – Image courtesy of TechCrunch Facebook’s mission is to give people the power to share and make the world more open and connected. Yes. It’s true that the more you are using Facebook for marketing, the better you are in superintending this ‘power’ and the more people you can reach out to. ButRead more

How are your competitors doing in social media marketing? Facebook mobile users are growing   Social Media is here to stay. “Since the emergence of the social media networks decades ago, social media has continued to evolve. It offers consumers around the world newfangled and connected ways to engage with the people that matter toRead more

Will mobile marketing add excitement to your upcoming marketing campaigns? Since the release of legendary Slide Deck: Top 10 Mobile Internet Trends by the renown KPCB Partners Mary Meeker and Matt Murphy two years ago, we have witnessed the life-transforming impact that mobile devices have in our everyday lives. With iOS and Android hitting theRead more

Facebook now has 1 Billion active users. More than a billion users now login to Facebook each month to check on their friends, Facebook pages and politics. With this latest milestone set by Facebook, it is clear where the marketers should go to, in order to hunt for their potential clients and businesses. Having saidRead more