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In recent years, a unique social commerce platform has taken China by storm and is now making waves in Southeast Asian markets, including Malaysia. This platform is Xiaohongshu, or “Little Red Book,” and its impact extends far beyond simple e-commerce. From influencing purchase decisions to shaping travel choices, Xiaohongshu has become a digital powerhouse that’sRead more

In recent years, a unique social commerce platform has taken China by storm and is now making waves in Southeast Asian markets, including Malaysia. This platform is Xiaohongshu, or “Little Red Book,” and its impact extends far beyond simple e-commerce. From influencing purchase decisions to shaping travel choices, Xiaohongshu has become a digital powerhouse that’sRead more

As Xiaohongshu (Little Red Book) continues to gain traction in Malaysia, it’s revolutionizing the way consumers discover, evaluate, and purchase products. At the heart of this revolution is user-generated content (UGC), a key feature that sets Xiaohongshu apart from traditional e-commerce platforms. This article explores how UGC on Xiaohongshu is reshaping the e-commerce landscape inRead more

As Xiaohongshu (Little Red Book) continues to gain traction beyond China’s borders, it’s crucial to understand who exactly is using this platform, particularly in emerging markets like Malaysia. This article delves into the user demographics of Xiaohongshu, with a special focus on its growing Malaysian user base. Global Xiaohongshu User Demographics Globally, Xiaohongshu’s user baseRead more

In recent years, a unique social commerce platform has taken China by storm and is now making waves in Southeast Asian markets, including Malaysia. This platform is Xiaohongshu, or “Little Red Book,” and its impact extends far beyond simple e-commerce. From influencing purchase decisions to shaping travel choices, Xiaohongshu has become a digital powerhouse that’sRead more

In the dynamic world of e-commerce, TikTok Shop has emerged as a powerhouse for brands seeking to captivate audiences, boost engagement, and drive sales. With its vast user base and unparalleled engagement rates, TikTok offers a unique opportunity for businesses to thrive. This comprehensive guide explores proven strategies to help your brand succeed on TikTokRead more

20 MIN READ As one of the most active consumers of social media in the world, the social media landscape in Singapore is always changing and adapting to new technologies, platforms, and media habits. As such, we have prepared this report to help you in planning your social media strategy and selecting the right platformRead more

20 MIN READ Did you know that TikTok is the first non-facebook mobile app to reach 3 billion downloads globally? With the pandemic keeping many people at home, TikTok has emerged as the most popular go-to-platform for entertainment content. The success of the app has drawn the interest of brands and marketers around the globe. Read more

One good thing about being a digital marketer in an agency is that you have the unique opportunity to run Facebook ads across a wide range of industries at a volume that is not possible in-house.  Over the past 5 years, Hashmeta has had the privilege to spend well over $10,000,000 in Facebook Ads forRead more

10 MIN READ In this digital age, consumers are evolving. When it comes to their attention span, it is only getting shorter. The purchasing journey is now more complicated than before, rife with multiple touchpoints in which to engage the consumer. As the shift towards social commerce begins, the e-Commerce space has now expanded toRead more