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20 MIN READ Did you know that TikTok is the first non-facebook mobile app to reach 3 billion downloads globally? With the pandemic keeping many people at home, TikTok has emerged as the most popular go-to-platform for entertainment content. The success of the app has drawn the interest of brands and marketers around the globe. Read more

One good thing about being a digital marketer in an agency is that you have the unique opportunity to run Facebook ads across a wide range of industries at a volume that is not possible in-house.  Over the past 5 years, Hashmeta has had the privilege to spend well over $10,000,000 in Facebook Ads forRead more

10 MIN READ In this digital age, consumers are evolving. When it comes to their attention span, it is only getting shorter. The purchasing journey is now more complicated than before, rife with multiple touchpoints in which to engage the consumer. As the shift towards social commerce begins, the e-Commerce space has now expanded toRead more

10 MIN READ The advent of social commerce will change how you look at marketing your products. Part of that process is redefining what you know about reaching out to your audience and affecting their point of view.  For many, that means understanding the journey the consumer will take from start to finish. While thereRead more

10 MIN READ Social commerce goes beyond just you and your products. Having the right strategy in approaching this evolving facet of marketing can be the difference between success and failure. In order to truly grasp the intricacies of social commerce marketing, consider the following strategies that have already found success in today’s landscape. InfluencerRead more

10 MIN READ As the lines blur between e-Commerce and the increasingly important elements of social commerce, businesses need to go where users are at. If you are looking to surpass your competition and venture beyond traditions, social commerce is the best way forward. To help you get a better understanding of the social commerceRead more

15 MIN READ Most brands are familiar with social media marketing; using social media platforms to redirect users to online or physical stores for conversions. However, the attention span of consumers today is continuously reducing. With the need for a more streamlined customer purchasing journey, social commerce is the emerging trend that is here toRead more

Well-targeted marketing campaigns can give your business the edge to cut through the noise in the advertising space. Whether it is the traditional form of marketing or its digital counterpart, the key elements of every successful marketing campaign remains the same – the 7Ps in marketing (yes, I know you might have been expecting 4PsRead more

Brands are now tapping on the power of vertical user-generated content for increased brand visibility and engagement. Uniqlo has partnered TikTok to launch the #UTPlayYourWorld in-app challenge, which invites users to wear their favourite Uniqlo t-shirts, dance to the song #UTPlayYourWorld and upload a video of themselves on TikTok. With over 500 million users globally,Read more

Brands are clearly having a field day owning cultural moments with their marketing campaigns. Burger King has partnered with the popular Netflix show Stranger Things to present the “Upside Down Whopper”, which will be made available in major US cities. According to media reports, this will be coupled with the ability to purchase Stranger ThingsRead more