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Instagram has made a move into the e-commerce space by adding an option to buy products shown in posts by selected brands without you leaving the app. Called “Checkout”, this new instant purchasing feature combines the social space and e-commerce, and has launched in a beta version of the app in the US with aRead more

Instagram will now enable advertisers to boost branded content partnerships as ads. Up till now, brands have been able to work with influencers on ad campaigns to promote products through branded content, but those posts would only reach the followers of said influencer. Branded content ads will enable advertisers to promote these Instagram posts justRead more

As of late September, Facebook has started hiding the number of ‘likes, reactions and views’ on some posts, starting with Australia. The trial is rolled out to dissuade users from excessively comparing themselves with others, exercising self-censorship, and in the worst case scenario for FB – deleting posts that are not getting enough ‘likes’ andRead more

Providing shoppers with the ability to review businesses that they’ve made a purchase from, Facebook’s eCommerce review tool is a game-changer that is streamlining the entire social commerce process. From browsing the news feed and getting exposed to brands through ads, to reading reviews written by past shoppers for a better understanding of a brand’sRead more

YouTube is introducing a new augmented reality (AR) feature called AR Beauty Try-On that will change the game of beauty eCommerce, by enabling users to try on makeup virtually from the YouTube app. Designed for a split-screen experience, this feature will have a YouTube makeup review or tutorial video playing at the top of theRead more

With new technologies such as Artificial Intelligence (AI), Machine Learning (ML), Virtual Reality (VR) and Augmented Reality (AR), marketing is getting more complicated and marketers are perpetually chasing after these new ‘shiny’ objects.

The media publishing industry in Singapore is experiencing a tsunami. Within the past 12 months, a number of local news publications (most notably Today) have announced that they will cease their print editions. However, this does not mean they are now out of print. Many traditional publications continue to exist, on our screens. In MayRead more

The marketing landscape is ever changing, and with the rise of new platforms, tech and consumer preferences, 2019 may pose new challenges and opportunities for marketers. What are some of the emerging trends on social media in 2019, and how will this impact your marketing strategy? Read on to find out more. The Rise ofRead more

If you are reading this, you should already understand the impact of content for businesses in this digital age. Read our Beginner’s Guide to Content Marketing here if you have absolutely no idea what we are talking about.Read more

Like most Southeast Asia countries, the digital publishing era has started but for it to be a game-changer in the Philippines, it requires time. Started as early as 2011, the Philippines is slowly climbing the game by allowing more publisher to go digital.Read more