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Home Archive by category "Analytics"

Xiaohongshu Attribution Windows: How Long the Path from Note to Purchase Really Is

By Terrence Ngu | Analytics | Comments are Closed | 15 June, 2026 | 0

Discover how long Xiaohongshu attribution windows really need to be — from note discovery to purchase — and how to set them right by category and journey stage.

Setting Up a Xiaohongshu Social-Listening Routine for Singapore Brands

By Terrence Ngu | Analytics | Comments are Closed | 12 June, 2026 | 0

Learn how Singapore brands can build a Xiaohongshu social-listening routine to track sentiment, spot trends, and turn Chinese consumer insights into growth.

Measuring the Incrementality of Xiaohongshu Seeding: Did the KOCs Lift Sales?

By Terrence Ngu | Analytics | Comments are Closed | 10 June, 2026 | 0

Learn how to measure the true sales lift from Xiaohongshu KOC seeding campaigns using incrementality testing, holdout groups, and attribution models.

Reading a Xiaohongshu Aurora (聚光) Dashboard: Which Metrics to Actually Act On

By Terrence Ngu | Analytics | Comments are Closed | 3 June, 2026 | 0

Learn which Xiaohongshu Aurora (聚光) dashboard metrics actually drive decisions — and how to stop drowning in data that doesn’t move the needle.

Instagram Statistics Singapore: Usage Data, Demographics & Trends Marketers Need to Know

By Terrence Ngu | Analytics | Comments are Closed | 26 May, 2026 | 0

Explore the latest Instagram statistics Singapore marketers need: user numbers, demographics, engagement trends, and strategic insights for 2025 and beyond.

LinkedIn Statistics Singapore: Key B2B Data Every Marketer Should Know

By Terrence Ngu | Analytics | Comments are Closed | 24 May, 2026 | 0

Discover the latest LinkedIn statistics for Singapore B2B marketers — user data, ad performance, content trends, and actionable insights to grow your business.

Google Analytics 4 for SEO: How to Use GA4 for Smarter Traffic Analysis

By Terrence Ngu | Analytics | Comments are Closed | 21 May, 2026 | 0

Learn how to use Google Analytics 4 for SEO traffic analysis. Discover key GA4 reports, metrics, and strategies to grow organic traffic and rankings.

How Trust Bias Affects Click-Through Rates (And What You Can Do About It)

By Terrence Ngu | Analytics | Comments are Closed | 15 May, 2026 | 0

Discover how trust bias shapes click-through rates in search, social, and paid channels — and learn actionable strategies to build credibility that drives clicks.

Google Analytics 4 for SEO: Setup and Reporting Guide

By Terrence Ngu | Analytics | Comments are Closed | 10 May, 2026 | 0

Learn how to set up Google Analytics 4 for SEO, connect Google Search Console, and use GA4 reports to grow organic traffic and improve rankings.

Call Tracking for SEO: How to Measure Offline Conversions and Prove Real ROI

By Terrence Ngu | Analytics | Comments are Closed | 9 May, 2026 | 0

Learn how call tracking connects your SEO efforts to offline conversions, revealing which keywords drive real revenue and helping you prove measurable ROI.

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