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Home Archive by category "Analytics"

Setting Up Conversion Tracking for Xiaohongshu Ads: A Complete Guide

By Terrence Ngu | Analytics | Comments are Closed | 30 April, 2026 | 0

Learn how to set up conversion tracking for Xiaohongshu ads step by step. Measure ROI, optimise campaigns, and drive real results on China’s top lifestyle platform.

Average CPC on Xiaohongshu Ads: Benchmarks Every Marketer Should Know

By Terrence Ngu | Analytics | Comments are Closed | 29 April, 2026 | 0

Discover 2025 Xiaohongshu ads CPC benchmarks by industry, ad format, and audience. Learn what drives costs and how to optimize your budget on RED.

SEO Dashboard Design: How to Visualize Performance Data That Actually Drives Decisions

By Terrence Ngu | Analytics | Comments are Closed | 28 April, 2026 | 0

Learn how to design an SEO dashboard that transforms complex performance data into clear, actionable insights. Built for marketers who want results.

Using UTM Parameters for Xiaohongshu Campaigns: A Practical Guide

By Terrence Ngu | Analytics | Comments are Closed | 27 April, 2026 | 0

Learn how to use UTM parameters for Xiaohongshu campaigns to track performance, attribute traffic, and make smarter data-driven decisions for your brand.

Using PPC Data to Inform SEO Keyword Strategy

By Terrence Ngu | Analytics | Comments are Closed | 23 April, 2026 | 0

Learn how to use PPC campaign data to sharpen your SEO keyword strategy — from identifying high-converting terms to eliminating wasted content effort.

Cohort Analysis for Marketing: Understanding User Behaviour and Improving Retention

By Terrence Ngu | Analytics | Comments are Closed | 21 April, 2026 | 0

Learn how cohort analysis helps marketers decode user behaviour, improve retention, and drive measurable growth with data-driven strategies.

Mastering the Social Media Audit: 20 Checks to Benchmark Your Brand

By Terrence Ngu | Analytics | Comments are Closed | 21 April, 2026 | 0

Run a thorough social media audit with 20 actionable checks. Benchmark your brand’s performance, fix gaps, and sharpen your strategy across every platform.

Data-Driven Social Listening: Tools & Tactics to Hear What Matters

By Terrence Ngu | Analytics | Comments are Closed | 20 April, 2026 | 0

Learn how data-driven social listening tools and tactics help brands uncover real audience insights, protect reputation, and sharpen marketing strategy.

Product Analytics for Marketing: Amplitude vs Mixpanel vs Heap Compared

By Terrence Ngu | Analytics | Comments are Closed | 20 April, 2026 | 0

Compare Amplitude, Mixpanel, and Heap for marketing use cases. Discover which product analytics tool best supports your campaign, funnel, and growth strategy.

Mastering Social Media Analytics: Turning Data into Decisions

By Terrence Ngu | Analytics | Comments are Closed | 19 April, 2026 | 0

Learn how to use social media analytics to track the right metrics, prove ROI, and make smarter marketing decisions across every platform and channel.

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