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Blog

Home Archive by category "Analytics" (Page 3)

Xiaohongshu ROI Calculator: Maximize Campaign Revenue With Strategic Budget Planning

By Terrence Ngu | Analytics | Comments are Closed | 8 July, 2025 | 0

Learn how to accurately calculate and optimize ROI for your Xiaohongshu campaigns with our comprehensive guide and interactive calculator tool from Hashmeta’s experts.

Modern office with data visualization wall, holographic icons, ROI metrics on dashboard.

Data-Driven Social Media ROI: Attribution Models That Prove Business Value

By Terrence Ngu | Analytics | Comments are Closed | 2 July, 2025 | 0

Discover how advanced attribution models can transform your social media measurement from guesswork to concrete proof of business impact. Learn to implement data-driven approaches that prove social me

Banner with 'Data-Driven Social Media KPIs: Setting Targets that Align with Business Goals' title in bold.

Data-Driven Social Media KPIs: Setting Targets that Align with Business Goals

By Terrence Ngu | Analytics, Social Media Marketing | Comments are Closed | 29 June, 2025 | 0

Learn how to set meaningful social media KPI targets that directly support your business objectives through data-driven methods, AI insights, and strategic alignment techniques.

Data-Driven Social Media Dashboards: Strategic Build vs Buy Considerations

By Terrence Ngu | Analytics, Social Media Marketing | Comments are Closed | 28 June, 2025 | 0

Explore the key factors that should influence your build vs buy decision for social media dashboards, with expert insights on aligning your choice with business goals and technical capabilities.

Banner with 'Data-Driven Social Media Reporting' title, featuring charts and graphs.

Data-Driven Social Media Reporting: Creating Dashboards Clients Actually Read

By Terrence Ngu | Analytics, Social Media Marketing | Comments are Closed | 26 June, 2025 | 0

Discover how to design effective social media reporting dashboards that clients value and understand, with expert tips on metrics selection, visual storytelling, and actionable insights.

Mastering Social Media Analytics: Turning Data into Strategic Business Decisions

By Terrence Ngu | Analytics | Comments are Closed | 26 May, 2025 | 0

Learn how to transform social media analytics into actionable business strategies. Discover key metrics, advanced techniques, and AI-powered tools that drive measurable marketing success.

Why Instagram matters: Instagram Statistics Every Marketer Should Know

By Terrence Ngu | Analytics, Case Study | 2 comments | 27 May, 2014 | 0

Things are getting interesting with Instagram announcing its jump onto the social media marketing bandwagon late last year. Traditional social media powerhouses like Facebook and Twitter have been the all-time favoured platforms for marketers with many companies devoting large budgets to pages of paid advertisements online. Previously unheard of, sponsored posts will now be made availableRead more

8 Social Media Marketing Objectives And Metrics That Matter

By Terrence Ngu | Analytics, Social Media Marketing | 0 comment | 9 May, 2014 | 1

Source: Awareness   Social Media Marketing has become an integral part of many companies marketing strategies. But many of these companies are struggling to define clear objectives for their social activity and how to measure success appropriately. The ever-changing social media landscape has made the measuring of social marketing even more challenging. Two years ago,Read more

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