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Blog

Home Archive by category "Content Marketing" (Page 2)

Designing Xiaohongshu Notes for Saves vs Likes: Different Goals, Different Craft

By Terrence Ngu | Content Marketing | Comments are Closed | 8 June, 2026 | 0

Learn how to design Xiaohongshu notes that drive saves or likes — and why mastering both metrics transforms your XHS content strategy in Southeast Asia.

Cold-Starting a New Xiaohongshu Account: Your First 1,000 Followers in Singapore

By Terrence Ngu | Content Marketing | Comments are Closed | 8 June, 2026 | 0

Learn how to grow your Xiaohongshu account from zero to 1,000 followers in Singapore with proven strategies for profile setup, content, and algorithm growth.

A Trend-to-Published-in-24-Hours Workflow for Xiaohongshu Hot Topics (热点)

By Terrence Ngu | Content Marketing | Comments are Closed | 8 June, 2026 | 0

Master the 24-hour Xiaohongshu 热点 workflow: spot trending topics, create platform-native content, and publish before the moment passes. Full guide inside.

Briefing Xiaohongshu KOCs So Posts Don’t Look Sponsored

By Terrence Ngu | Content Marketing | Comments are Closed | 8 June, 2026 | 0

Learn how to brief Xiaohongshu KOCs for authentic, non-salesy content that drives real engagement and trust on China’s most influential discovery platform.

Avoiding Cross-Post and Watermark Penalties When Reusing Video on Xiaohongshu

By Terrence Ngu | Content Marketing | Comments are Closed | 8 June, 2026 | 0

Learn how to safely repurpose video content on Xiaohongshu without triggering cross-post or watermark penalties that suppress your reach and visibility.

A Six-Week Run-Up Plan for Xiaohongshu 11.11 and 12.12 for Singapore Brands

By Terrence Ngu | Content Marketing | Comments are Closed | 6 June, 2026 | 0

Plan your Xiaohongshu 11.11 and 12.12 campaigns with this six-week strategy guide built for Singapore brands ready to convert on China’s top discovery platform.

Xiaohongshu for International Schools in Singapore: Reaching Relocating Families

By Terrence Ngu | Content Marketing | Comments are Closed | 5 June, 2026 | 0

Discover how Singapore international schools can use Xiaohongshu marketing to attract relocating Chinese families with proven strategies that drive enrolment.

Xiaohongshu Landing Experiences: Building Pages That Convert Cold Ad Traffic

By Terrence Ngu | Content Marketing | Comments are Closed | 5 June, 2026 | 0

Learn how to build Xiaohongshu landing experiences that convert cold ad traffic into loyal customers using trust-first design, native content alignment, and platform-specific conversion strategy.

Xiao Hong Shu English: How to Use XHS If You Don’t Read Chinese (Best Workflows)

By Terrence Ngu | Content Marketing | Comments are Closed | 5 June, 2026 | 0

Learn how to use Xiao Hong Shu (XHS) in English — from switching language settings and navigating the interface to bilingual content workflows and brand strategy tips.

When NOT to Use Xiaohongshu: An Honest Fit-Check for Singapore Businesses

By Terrence Ngu | Content Marketing | Comments are Closed | 4 June, 2026 | 0

Not every Singapore brand belongs on Xiaohongshu. Discover the honest signals that tell you when to skip it — and what to invest in instead.

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