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Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action. ~ Content Marketing Institute Content Marketing means creating and sharing valuable content to attract and convert prospects into customers, and customers intoRead more

More than 60% of marketers reported that their strategies were more effective in increasing sales this year as compared to the year before. This only reflects how important it is to keep growing and adapting to the evolving digital landscape. Ultimately, a number of factors contribute to any content marketing strategy’s success. This includes producingRead more

We’re in the age of a content boom so much so that the rise of content marketing in recent years has given numerous journalists an opportunity to forge a new career path. Content marketing is a broad, umbrella term that encompasses many forms of online content – blog posts, infographics, social media posts, photo essaysRead more

Content marketing is a marathon, not a sprint. And in 2017 just a few months away, it’s important that we prepare for the next leg by reviewing the latest content marketing trends. From producing enticing video content to exploring new ways to publish, here are five trends that you need to know so that youRead more

Ever wonder why Neil Patel can come up with eight blog post ideas per week while you can’t even finish one per fortnight? Well… me too. For most of us, our passion for content writing is comparable to fireworks — it burns brightly and fiercely in the initial stage of passion, and quickly fizzles outRead more

Every 60 seconds, there are 216,000 Instagram updates, 277,000 tweets, 2,460,000 content shares on Facebook, and hundreds of thousands of other content being shared across other social networks and messaging app. So how are you going to get your readers to read the article you took hours to research, write and edit? Headlines. And itRead more

With Chinese New Year round the corner, billions worldwide are ushering in the year of the goat with much excitement and zest. This is not without bouts of nostalgia as we reminiscence on lost memories, childhood and the importance of familial ties. These sentiments are visually captured with the help of marketing giants from AppleRead more

Amassing 1000 followers on any social media network is likely to be a feat for numerous start-ups competing to be recognised by consumers in the digital world. However, the arrival of Instagram and its legion of new sign-ups per day (300 million accounts and counting) is one of the most promising recent developments for newRead more

Do you have a solid social media marketing plan for the holidays? Are you looking for creative ideas to improve your social media marketing over the holiday season? This time of the year, most of the retail world is focusing its promotional efforts on Black Friday deals, Cyber Monday mania, and the weekend in between.Read more

Click here for part 1 of Creating Your Own Epidemic Content Now you’ve turned heads, grabbed eyeballs, stopped traffic and otherwise made a big splash on the Internet, what do you do with all the attention? After going all out to grab that initial spurt of attention, the next challenge lies in not falling intoRead more