Blog

Learn how to brief Xiaohongshu KOCs for authentic, non-salesy content that drives real engagement and trust on China’s most influential discovery platform.

Learn how to safely repurpose video content on Xiaohongshu without triggering cross-post or watermark penalties that suppress your reach and visibility.

Plan your Xiaohongshu 11.11 and 12.12 campaigns with this six-week strategy guide built for Singapore brands ready to convert on China’s top discovery platform.

Discover how Singapore international schools can use Xiaohongshu marketing to attract relocating Chinese families with proven strategies that drive enrolment.

Learn how to build Xiaohongshu landing experiences that convert cold ad traffic into loyal customers using trust-first design, native content alignment, and platform-specific conversion strategy.

Learn how to use Xiao Hong Shu (XHS) in English — from switching language settings and navigating the interface to bilingual content workflows and brand strategy tips.

Not every Singapore brand belongs on Xiaohongshu. Discover the honest signals that tell you when to skip it — and what to invest in instead.

Learn how to sequence Xiaohongshu ads with organic seeding to reduce blended CAC, warm audiences, and build trust before spend scales.

Learn how Singapore brands can sell and fulfil Xiaohongshu orders without a China entity — covering cross-border logistics, payments, and marketing strategy.

Run a complete Xiaohongshu account audit with this 25-point health check covering profile, content, SEO, engagement, and compliance to maximize your brand’s reach.