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Discover how to craft TikTok ads that leverage creator aesthetics to boost engagement and conversion. Learn strategies, best practices, and real examples of successful creator-style campaigns.
Discover how to leverage Instagram’s most effective ad formats—Carousel, Reels, and Stories—to create high-converting campaigns that deliver measurable sales results.
Master WhatsApp Marketing strategies and private-channel CX implementation with expert insights on automation, personalization, and measurable growth from Asia’s leading digital marketers.
Introduction: Beyond the Clock – Why Instagram Timing is a Strategic Imperative Decoding the Instagram Ecosystem: Algorithm, Audience, and the Power of Now The Ever-Evolving Instagram Algorithm: More Than Just Chronological Recency Still Matters, But Engagement Reigns Supreme The Rise of AI in Content Curation General Best Times to Post on Instagram: A Starting Point,Read more
Digital Marketing 2025: The New Rules of Engagement As we step boldly into 2025, digital marketing is undergoing a seismic transformation. From AI-powered strategies to the fall of third-party cookies, the next wave of marketing isn’t just about reaching audiences—it’s about resonating with them, in real time, with relevance and respect. This guide explores theRead more
Digital Marketing Trends 2025: 8 Transformative Strategies Shaping the Future As we approach the 2nd quarter of 2025, the digital marketing landscape continues to evolve at an unprecedented pace. With emerging technologies, changing consumer behaviours, and new market dynamics, businesses must stay ahead of the curve to remain competitive. Whether you’re a global brand orRead more
Beyond the Hashtag: Creative Content Strategies to Drive Food Sales on Xiaohongshu Xiaohongshu has become a battleground for brands vying for the attention (and wallets) of China’s discerning consumers. In the competitive food and beverage industry, simply using a few trending hashtags is no longer enough to stand out. To truly drive sales and buildRead more
KOC vs. KOL: Decoding Influencer Strategies for Food Brands on Xiaohongshu In the dynamic world of social media marketing, influencer collaborations have become a cornerstone of brand strategy. However, the landscape is constantly evolving, and a nuanced understanding of different influencer types is crucial for success. On Xiaohongshu, the distinction between Key Opinion Leaders (KOLs)Read more
The Power of “We”: How C2B Co-creation is Revolutionizing Food Product Development on Xiaohongshu In the dynamic world of food and beverage, staying ahead of consumer trends is crucial for success. Xiaohongshu, with its vibrant community of users passionate about sharing their culinary experiences, has emerged as a prime platform for a revolutionary approach: C2BRead more
Digital Marketing Campaigns
Lazada Singapore: 12.12 Sale Xiaohongshu Campaign Success
Lazada Singapore
Xiaomi Malaysia: Building Community Through Xiaohongshu
Xiaomi Malaysia
