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In the next few months, Facebook Messenger will roll out a new appointment booking solution that integrates directly with business calendar systems to provide users with the most up-to-date availability information. This new interface will streamline the appointment booking process, so that advertisers can now arrange or reschedule appointments with less back-and-forth communication with users.Read more

As of late September, Facebook has started hiding the number of ‘likes, reactions and views’ on some posts, starting with Australia. The trial is rolled out to dissuade users from excessively comparing themselves with others, exercising self-censorship, and in the worst case scenario for FB – deleting posts that are not getting enough ‘likes’ andRead more

Providing shoppers with the ability to review businesses that they’ve made a purchase from, Facebook’s eCommerce review tool is a game-changer that is streamlining the entire social commerce process. From browsing the news feed and getting exposed to brands through ads, to reading reviews written by past shoppers for a better understanding of a brand’sRead more