Blog

Discover how to leverage Instagram’s most effective ad formats—Carousel, Reels, and Stories—to create high-converting campaigns that deliver measurable sales results.

Introduction: Beyond the Clock – Why Instagram Timing is a Strategic Imperative Decoding the Instagram Ecosystem: Algorithm, Audience, and the Power of Now The Ever-Evolving Instagram Algorithm: More Than Just Chronological Recency Still Matters, But Engagement Reigns Supreme The Rise of AI in Content Curation General Best Times to Post on Instagram: A Starting Point,Read more

Instagram has made a move into the e-commerce space by adding an option to buy products shown in posts by selected brands without you leaving the app. Called “Checkout”, this new instant purchasing feature combines the social space and e-commerce, and has launched in a beta version of the app in the US with aRead more

Instagram will now enable advertisers to boost branded content partnerships as ads. Up till now, brands have been able to work with influencers on ad campaigns to promote products through branded content, but those posts would only reach the followers of said influencer. Branded content ads will enable advertisers to promote these Instagram posts justRead more