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Home Archive by category "Facebook Advertising"

7 Things We Learned After Spending $10,000,000 on Facebook Ads in Singapore

By Terrence Ngu | Facebook Advertising | Comments are Closed | 23 September, 2021 | 4

One good thing about being a digital marketer in an agency is that you have the unique opportunity to run Facebook ads across a wide range of industries at a volume that is not possible in-house.  Over the past 5 years, Hashmeta has had the privilege to spend well over $10,000,000 in Facebook Ads forRead more

10 Ways Artificial Intelligence Technology Is Changing Digital Marketing

By Terrence Ngu | AI Marketing, Artificial Intelligence, Facebook Advertising, Google Adwords | Comments are Closed | 21 March, 2019 | 1

It’s no secret that Artificial Intelligence (AI) will transform the role of digital marketers in the future. While many companies are still struggling to evolve from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and AI.

Here’s What You’ve Always Wanted to Know About Static and Dynamic Remarketing

Here’s What You’ve Always Wanted to Know About Remarketing

By Terrence Ngu | Facebook Advertising, Google Adwords, Social Media Advertising | Comments are Closed | 27 February, 2018 | 0

What is Remarketing & How Does It Work? Simply put, Remarketing (also known as ‘Retargeting’) is a way for digital marketers to reconnect with potential customers who have previously engaged with your brand in a meaningful way, but did not convert into a customer (e.g. made a purchase, etc). There are 2 main types: static andRead more

What Facebook Ads You See Is Decided By The Information On This Secret Facebook Page

By Terrence Ngu | Facebook Advertising | 0 comment | 29 March, 2016 | 0

Facebook ads are shown based on the information that Facebook collects from your daily interaction with their app. This much everyone knows. But sometimes, Facebook shows you weird ads that you have zero interests in, and you probably just shrugged it off, thinking that you can’t possibly have control over what type of ads youRead more

3 New Ways to Increase Your Child Care Centre’s Social Media Marketing

By Terrence Ngu | Facebook Advertising, Social Media Marketing | 0 comment | 9 May, 2015 | 0

Is your child care centre using social media to grow enrolment? If you are using social media for your child care business, are you confident that your websites are optimized for mobile and driving enrolment to your door? According to The Early Childhood Development Agency (ECDA), by the end of 2015, there are a totalRead more

Beginner’s Guide To Effective Facebook Advertising For Small Business Owners

By Terrence Ngu | Facebook Advertising, Social Media Advertising | 0 comment | 26 December, 2014 | 0

If you are thinking of using Facebook Advertising for the sole purpose of gaining Facebook Likes… stop. As small business owners, you would most likely have a limited budget set aside for marketing, and these shouldn’t be wasted on something useless like Facebook Likes Campaigns. Typically, Facebook likes are just ego-booster for page owners, andRead more

What Advertising Can Teach You About Social Media

By Terrence Ngu | Content Marketing, Facebook Advertising, Social Media Advertising, Social Media Marketing | 0 comment | 28 April, 2014 | 0

Source: Lab42   Advertising is salesmanship on paper – John E. Kennedy This simple definition of advertisement ruled how business market their products for decades… until the emergence of social media. Today social media slowly takes over how individual brands and businesses’ marketing strategy, and it’s no longer so much about salesmanship; but more aboutRead more

How to use Custom Audiences in Facebook Ads to increase ROI

By Terrence Ngu | Facebook Advertising, Social Media Advertising, Social Media Marketing | 0 comment | 17 April, 2014 | 0

There ain’t no such thing as free lunch. Many marketers see the organic reach of their posts on Facebook Business page drop off. Without paid reach (via suggested posts), brands can expect to see their reach decline over time. The above chart from Statista shows that the organic reach of brands’ posts is decreasing, andRead more

How to Triumph Over Facebook’s Declining Organic Reach

By Terrence Ngu | Facebook Advertising, Social Media Marketing | 0 comment | 28 March, 2014 | 0

In the eyes of Facebook, is there a “right way” to build a page? Why did you start a Facebook Page? Are you trying to increase the number of “Likes” on your Facebook page and converting them into sales? Businesses often have different reasons for having Facebook pages. Some hopes to gain sales leads. SomeRead more

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