It’s no secret that Artificial Intelligence (AI) will transform the role of digital marketers in the future. While many companies are still struggling to evolve from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and AI.
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AI Marketing, Artificial Intelligence, Facebook Advertising, Google Adwords | Comments are Closed | 21 March, 2019 | 1
Facebook Advertising, Google Adwords, Social Media Advertising | Comments are Closed | 27 February, 2018 | 0
What is Remarketing & How Does It Work? Simply put, Remarketing (also known as ‘Retargeting’) is a way for digital marketers to reconnect with potential customers who have previously engaged with your brand in a meaningful way, but did not convert into a customer (e.g. made a purchase, etc). There are 2 main types: static andRead more
Ask any marketing professional in Singapore and they will tell you that search engines, especially Google (with over 90% market share), play an important role in their customers’ path to purchase. The use of search engine in what Google deems as the ‘zero moments of truth’ has become so widespread that all it takesRead more
Digital Marketing Campaigns
Lazada Singapore: 12.12 Sale Xiaohongshu Campaign Success
Lazada Singapore
Xiaomi Malaysia: Building Community Through Xiaohongshu
Xiaomi Malaysia
