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Content plays an important role in any marketing strategies. You need it for SEO, social media marketing, email marketing, lead generation and lead nurturing. To effectively engaging the right prospects with the correct content, one has to master a solid knowledge of content marketing and match buyer persons with the right marketing materials. There isRead more

The digital shift over the past few years has moved the healthcare industry online. Establishing an online presence has never been more important. Despite initial hesitation, many healthcare service providers are strategically moving towards a greater and more responsive online presence. One of the underlying reasons is the upward trend of netizen, be it youngRead more

As an Inbound Marketer, you may have tons of great content to share, but if you do not connect with your audience, it can all go to waste. It’s like being on Skype conference with someone and having something crucial to bring across but there is some connection problem and you can’t hear the otherRead more

Today’s marketplace is no longer receptive to the traditional marketing strategies that worked in the past. Thanks to the burgeoning of the Internet, marketing has evolved tremendously over the years. Outbound marketing tactics are getting less and less effective over time.  Inbound Marketing is one of the up-and-coming marketing buzz words in the digital world. There hasRead more