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Beyond Consistency: How Creative Disruption Is Reshaping Brand Identity on Social Media For decades, the marketing mantra has been clear: consistency is king. Brand guidelines were treated as sacred texts, with rigid rules governing everything from logo placement to tone of voice. The conventional wisdom warned that any deviation could weaken brand recognition and confuseRead more

Singapore, aspiring to be a global Smart Nation, exhibits a dynamic digital environment characterized by substantial growth and increasing integration of technology into everyday life and business operations. Understanding the nuances of this digital landscape, particularly the evolving social media sphere, is crucial for businesses seeking success in Singapore. Singapore’s digital economy is a significantRead more

10 MIN READ With over 1 billion users globally and 2 million users in Singapore, Instagram has become one of the most popular social media platforms since its launch in 2010. 90% of users follow a brand on Instagram, and 70% of shoppers look to Instagram before making their next purchase – this makes InstagramRead more

10 MIN READ In this digital age, consumers are evolving. When it comes to their attention span, it is only getting shorter. The purchasing journey is now more complicated than before, rife with multiple touchpoints in which to engage the consumer. As the shift towards social commerce begins, the e-Commerce space has now expanded toRead more

10 MIN READ The advent of social commerce will change how you look at marketing your products. Part of that process is redefining what you know about reaching out to your audience and affecting their point of view.  For many, that means understanding the journey the consumer will take from start to finish. While thereRead more

10 MIN READ Social commerce goes beyond just you and your products. Having the right strategy in approaching this evolving facet of marketing can be the difference between success and failure. In order to truly grasp the intricacies of social commerce marketing, consider the following strategies that have already found success in today’s landscape. InfluencerRead more

15 MIN READ Most brands are familiar with social media marketing; using social media platforms to redirect users to online or physical stores for conversions. However, the attention span of consumers today is continuously reducing. With the need for a more streamlined customer purchasing journey, social commerce is the emerging trend that is here toRead more

Well-targeted marketing campaigns can give your business the edge to cut through the noise in the advertising space. Whether it is the traditional form of marketing or its digital counterpart, the key elements of every successful marketing campaign remains the same – the 7Ps in marketing (yes, I know you might have been expecting 4PsRead more

With new technologies such as Artificial Intelligence (AI), Machine Learning (ML), Virtual Reality (VR) and Augmented Reality (AR), marketing is getting more complicated and marketers are perpetually chasing after these new ‘shiny’ objects.

The marketing landscape is ever changing, and with the rise of new platforms, tech and consumer preferences, 2019 may pose new challenges and opportunities for marketers. What are some of the emerging trends on social media in 2019, and how will this impact your marketing strategy? Read on to find out more. The Rise ofRead more