Blog

Building a brand is never a straightforward or simple task. While there are general guidelines to help along the way, and basic skeletons of strategies can be fleshed out, there will always be something that could have been done better or something that needed more attention.   Take Care of The Essentials Though there areRead more

When was the last time you went on a journey with someone through their stories? Do you remember a moment when you were able to visualise, even almost taste or smell, the scenario of a story in a conversation? What about the time when you could feel the joy or sorrow of the other personRead more

Early bird catches the worm. Ringing true to the adage, Starbucks was one of the earliest adapters(since 2011) of Instagram and today, it is on the No.2 spot of the Top 50 Brands on Instagram in terms of the number of account followers and [branded] hashtags according to Totems. They have a staggering 2.8 millionRead more

Consumers are savvier to social media marketing than ever before. Facebook giveaway contest, Instagram Photo contest, Twitter @mention – people have seen them all before. To earn their trust, you’ve got to think out of the box and be remarkable. In this article, we’ll share 5 remarkable social media lead generation ideas to help youRead more

Is your child care centre using social media to grow enrolment? If you are using social media for your child care business, are you confident that your websites are optimized for mobile and driving enrolment to your door? According to The Early Childhood Development Agency (ECDA), by the end of 2015, there are a totalRead more

Have you ever done an #ootd? When was the last time you created an #epic hashtag that everyone wanted to use? Did you know that there’s a hashtag(#) in Hashmeta’s story? Hashtags may sometimes seem unnecessary especially when marketers are overusing it for every single word in a simple sentence. However, they extremely useful inRead more

What are the top social media trends for 2015 that businesses should be looking at? According to the search results on Buzzsumo, there are more than a dozen of write-ups on 2015 digital marketing trends and predictions, made by market thought leaders.     Prediction of trends is always fun, and by following up closelyRead more

Amassing 1000 followers on any social media network is likely to be a feat for numerous start-ups competing to be recognised by consumers in the digital world. However, the arrival of Instagram and its legion of new sign-ups per day (300 million accounts and counting) is one of the most promising recent developments for newRead more

Here’s a scenario: Another new social media platform is out and everyone is jumping onboard. You’re tempted to as well. But, should you? Will that move be part of your public relations key success factor? When it comes to leveraging on social media for public relations success, it is essential to always go back to theRead more

Social Media Landscape in Singapore (August 2014) from Terrence Ngu Teck Kong Singaporeans are one of the most active social media consumers in the world.  The landscape of social media in Singapore is ever-changing. We have put together an infographic about social media in Singapore (usage statistics) to help you in planning your social media strategyRead more