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How will an IPO change Twitter? Twitter has filed to go public recently, under the name TWTR. The IPO is set to raise up to $1 billion. Founded in 2006, Twitter is an online social networking and microblogging service that allows users to post text-based status updates and messages(or better known as tweets) of up toRead more

How do you build your brand’s image on Facebook? How to create appealing custom tabs for Facebook Business Pages? In this article, I’ll show you why you should make Facebook tabs as part of your Facebook marketing strategy to meet your business goals.   A Quick Lowdown on Facebook Tab #1 First Impression Matters TheRead more

Is Facebook dying? Teens have expressed interest in new networks like Instagram, Vine and Snapchat. The Pew report states: “While Facebook is still deeply integrated into teens’ everyday lives, it is sometimes seen as a utility and an obligation rather than an exciting new platform that teens can claim as their own.” In the eyesRead more

Today’s travellers are no longer content with just accepting whatever good or ill the airline dishes out to them. They are extremely tuned in to the power of social media, as citizens of a virtually connected world.   The bottom-line: Airline brands are moulded as much by management direction as by the goodwill of socialRead more

Facebook’s Mission – Image courtesy of TechCrunch Facebook’s mission is to give people the power to share and make the world more open and connected. Yes. It’s true that the more you are using Facebook for marketing, the better you are in superintending this ‘power’ and the more people you can reach out to. ButRead more

How are your competitors doing in social media marketing? Facebook mobile users are growing   Social Media is here to stay. “Since the emergence of the social media networks decades ago, social media has continued to evolve. It offers consumers around the world newfangled and connected ways to engage with the people that matter toRead more

Facebook now has 1 Billion active users. More than a billion users now login to Facebook each month to check on their friends, Facebook pages and politics. With this latest milestone set by Facebook, it is clear where the marketers should go to, in order to hunt for their potential clients and businesses. Having saidRead more

Facebook Business Pages (also known as fan pages) has undergone quite a milestone with the release of Timeline. Nonetheless, Custom Tabs were, and still are important for your social media marketing. Custom Tabs are the little boxes at the top of Facebook Business Pages. They are much like your “Like” boxes and event tabs, exceptRead more

Do direct clicks from a social media site result in sales? How much time are you spending on Twitter, Facebook and Google+? Can you tell if it’s helping sales and impacting your brand? That’s where the Sales Funnel comes into play.   The Traditional Sales Funnel Traditional Sales Funnel (AIDA) – Since the early 1960’s,Read more

Are you wondering how to best use Google+ to enhance your marketing? Are you looking for Free Google+ Tools to increase your reach? This article discloses top 5 must-have tools you can take on to greatly improve your Google+ Experience. Generally, there are 3 type of tools that you need Management Statistic Analysis   ManagementRead more