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Beyond the Hashtag: Creative Content Strategies to Drive Food Sales on Xiaohongshu Xiaohongshu has become a battleground for brands vying for the attention (and wallets) of China’s discerning consumers. In the competitive food and beverage industry, simply using a few trending hashtags is no longer enough to stand out. To truly drive sales and buildRead more

KOC vs. KOL: Decoding Influencer Strategies for Food Brands on Xiaohongshu In the dynamic world of social media marketing, influencer collaborations have become a cornerstone of brand strategy. However, the landscape is constantly evolving, and a nuanced understanding of different influencer types is crucial for success. On Xiaohongshu, the distinction between Key Opinion Leaders (KOLs)Read more

The Power of “We”: How C2B Co-creation is Revolutionizing Food Product Development on Xiaohongshu In the dynamic world of food and beverage, staying ahead of consumer trends is crucial for success. Xiaohongshu, with its vibrant community of users passionate about sharing their culinary experiences, has emerged as a prime platform for a revolutionary approach: C2BRead more

From ‘Seed’ to Sale: Understanding the 种草 (Grass Planting) Phenomenon in Xiaohongshu’s Food Community Xiaohongshu has become a powerful platform for discovering new trends, and this is especially true in the food community. A unique phenomenon known as 种草 (zhòng cǎo), or “grass planting,” plays a pivotal role in influencing consumer behavior and driving salesRead more

Xiaohongshu Professional Accounts: A Detailed Guide for Foreign Businesses Xiaohongshu, also known as “Little Red Book” or recently as “REDnote,” has emerged as a powerful social media and e-commerce platform in China. With its unique blend of user-generated content and product discovery, it has become a crucial channel for brands looking to tap into theRead more

Introduction: Taking Your Xiaohongshu Presence to the Next Level In the previous article of this series, we covered the fundamentals of building a brand presence on Xiaohongshu, including setting up an official account, creating engaging content, and understanding the platform’s unique ecosystem. Now, it’s time to delve into more advanced strategies that can significantly amplifyRead more

Introduction: The Power of Xiaohongshu for Brands Xiaohongshu (小红书), often translated as “Little Red Book,” or better know as “REDnote” has rapidly evolved from a simple product review platform to a powerful e-commerce and social media giant in China. With over 300 million registered users and a highly engaged community, Xiaohongshu presents a unique opportunityRead more

As Xiaohongshu (Little Red Book) continues to gain traction in Malaysia, it is crucial to understand what drives Malaysian users to engage with the platform. This article delves into the motivations behind Xiaohongshu’s popularity in Malaysia, drawing insights from user behavior studies and applying the Uses and Gratifications Theory to the Malaysian context. The UsesRead more

As Xiaohongshu (Little Red Book) gains popularity in Malaysia, a unique group of users is emerging as influential content creators and cultural bridges: overseas Chinese, particularly Malaysian Chinese. This article explores how this community is shaping the Xiaohongshu experience in Malaysia and fostering connections between Malaysian and Chinese cultures. The Malaysian Chinese Community on XiaohongshuRead more

As Xiaohongshu (Little Red Book) expands its reach in Malaysia, it’s not just changing the way people shop and travel—it’s becoming a powerful tool for cultural exchange. This article explores how Xiaohongshu is facilitating cross-cultural understanding between China and Malaysia, and its potential to bridge cultural gaps within Malaysia’s diverse society.   Xiaohongshu’s Role inRead more