Providing shoppers with the ability to review businesses that they’ve made a purchase from, Facebook’s eCommerce review tool is a game-changer that is streamlining the entire social commerce process.
From browsing the news feed and getting exposed to brands through ads, to reading reviews written by past shoppers for a better understanding of a brand’s products — Facebook’s eCommerce capabilities can now connect more users with businesses that meet their interests and expectations.
Through the eCommerce review tool, users will be exposed to reviews as soon as they engage with brands through Facebook ads. This eCommerce function is now available worldwide.
