How do you build your brand’s image on Facebook?
How to create appealing custom tabs for Facebook Business Pages?
In this article, I’ll show you why you should make Facebook tabs as part of your Facebook marketing strategy to meet your business goals.
A Quick Lowdown on Facebook Tab
#1 First Impression Matters
The old ways of customizing Facebook tabs have changed. Well, in case you didn’t know, these Facebook custom tabs can be added to your Facebook Business Page to run photo contests, host enquiry forms, showcase your product catalogue, build a custom landing page and many more.
These custom tabs are essential for your social media marketing because they let you create a good first impression and a richer user experience on Facebook. Be likeable and attract your prospects to stay tuned to your page.
#2 The Burgeoning of Free Custom Tab Tools
It’s not as hard as you might think!
Many social media software companies such as WooBox, Pagemodo, Wildfire, OfferPop and so forth offer free custom tabs which you can install on your page with ease.
“A Facebook contest on a tab will give you greater control and better lead capture.” ~ TabSites
Here’s a quick guide from TabSite to deciding between a Timeline Contest, a Tab Contest, or both!
There is a dozen of great tools out there. Here’s a list of Facebook contest and custom tabs that won’t break the bank. With the variety of free applications, you can turn your page into a sales and marketing powerhouse!
#3 Opening the floodgates: Like-gating (Fan gate)
Like-gating is still very effective. Here are 3 Examples of Using Custom Tab, Facebook Application and Fan Gate for Business. The benefit of this strategy for any Facebook Page is easy to discern. People want exclusive content, so they like the page on Facebook, hence increasing the overall number of page fans. Once you have captured someone’s attention, it’s important that you continue to feed them with great content and stand out from the crowd.
What do you think? Are tabs still a part of your Facebook marketing strategy? How are you using them? Any cool ideas that you can share with me? Feel free to leave your comments or ask any questions in the comments section.