Xiaohongshu, China’s premier lifestyle and shopping platform with over 300 million monthly active users, has become an increasingly valuable channel for Malaysian brands targeting Chinese consumers and the local Chinese diaspora. As the platform expands its advertising capabilities through Aurora, its self-serve advertising system, Malaysian businesses now have unprecedented access to a highly engaged audience passionate about beauty, fashion, travel, and lifestyle products.

Running successful Xiaohongshu ads in Malaysia requires understanding both the platform’s unique ecosystem and the specific preferences of your target audience. Unlike Western social platforms, Xiaohongshu thrives on authentic, user-generated content styled recommendations rather than overtly promotional messaging. The Aurora advertising platform offers sophisticated targeting and multiple ad formats designed to blend seamlessly with organic content, making it possible to reach precisely the right users at the right moment in their purchase journey.

This comprehensive guide walks you through everything you need to launch and optimize Xiaohongshu advertising campaigns in Malaysia. Whether you’re a beauty brand looking to capture the attention of Chinese tourists planning Malaysia visits, an e-commerce business targeting local Chinese Malaysians, or a service provider aiming to build brand awareness, you’ll discover the strategies, technical requirements, and best practices that drive measurable results on this distinctive platform.

Understanding Xiaohongshu’s Appeal in Malaysia

Xiaohongshu, which translates to “Little Red Book,” occupies a unique position in the social commerce landscape. The platform combines elements of Instagram’s visual storytelling, Pinterest’s discovery features, and Amazon’s shopping functionality into a single ecosystem where users share authentic product recommendations and lifestyle tips. For Malaysian businesses, this presents a compelling opportunity to connect with Chinese-speaking consumers who actively seek purchasing guidance from trusted community voices.

The Malaysian market offers specific advantages for Xiaohongshu advertising. Malaysia remains a top destination for Chinese tourists, and many travelers use Xiaohongshu to research destinations, restaurants, hotels, and shopping opportunities before and during their trips. Additionally, the substantial Chinese Malaysian population represents a digitally savvy, affluent demographic that frequently uses the platform for product discovery across categories from skincare to electronics.

What makes Xiaohongshu particularly valuable is its users’ purchase intent. Unlike passive social browsing, Xiaohongshu users actively seek recommendations and conduct product research, with studies showing that over 70% of users have made purchases based on content they discovered on the platform. This high commercial intent translates to advertising opportunities that can drive direct conversions when executed strategically.

What is the Aurora Advertising Platform?

Aurora (聚光) is Xiaohongshu’s proprietary advertising platform that enables businesses to create, manage, and optimize paid campaigns. Launched to provide greater accessibility for brands of all sizes, Aurora offers self-serve functionality similar to Facebook Ads Manager or Google Ads, allowing Malaysian marketers to independently manage their Xiaohongshu advertising without requiring extensive platform-specific expertise or large agency retainers.

The platform supports multiple advertising objectives including brand awareness, consideration, and conversion goals. Aurora’s algorithm leverages Xiaohongshu’s rich first-party data about user preferences, search behavior, and engagement patterns to deliver ads to users most likely to respond positively. This intelligent targeting system helps Malaysian advertisers maximize their return on ad spend by focusing budget on high-potential audience segments.

Aurora integrates seamlessly with Xiaohongshu’s content ecosystem, ensuring ads appear natively within users’ feeds and search results. This native integration is crucial because Xiaohongshu users expect authentic, visually appealing content rather than disruptive traditional advertisements. The platform provides comprehensive analytics and reporting tools that track key performance indicators from impressions and engagement through to website visits and conversions, enabling data-driven optimization similar to what you’d expect from an AI marketing agency approach.

Getting Started with Xiaohongshu Ads in Malaysia

Before launching your first campaign, you’ll need to establish the proper foundation. Setting up Xiaohongshu advertising from Malaysia involves several prerequisite steps that ensure compliance with platform requirements and position your brand for success. Understanding these requirements upfront prevents delays and complications during campaign launch.

Account Requirements and Setup

To advertise on Xiaohongshu through Aurora, you must first establish a business account. Individual personal accounts cannot run paid advertising. The verification process requires specific documentation including business registration certificates, which for Malaysian companies means providing your SSM registration documents. The platform also requires a Chinese business license for certain product categories, though some Malaysian businesses work with authorized agency partners who can facilitate access.

Your business account must be in good standing with completed profile information, including a clear brand description in Chinese, professional profile imagery, and relevant contact details. Xiaohongshu reviews all business accounts before granting advertising access, a process that typically takes 3-7 business days. During this period, the platform verifies your business legitimacy and ensures your intended advertising category aligns with platform policies.

Financial Setup and Payment Methods

Aurora requires advertisers to pre-fund their accounts before launching campaigns. Malaysian businesses can typically fund accounts through bank transfers or, in some cases, through authorized resellers who accept alternative payment methods. The minimum initial deposit varies but generally starts around RMB 10,000 (approximately RM 6,500), though this threshold can differ based on your account type and partnership arrangements.

Currency management requires attention since the platform operates in Chinese Yuan (RMB) while Malaysian businesses work in Ringgit (RM). Exchange rate fluctuations can impact your effective cost per result, so many experienced advertisers factor in a 3-5% currency buffer when planning budgets. Working with agencies experienced in Xiaohongshu marketing can simplify these financial logistics through established payment channels and currency management systems.

Xiaohongshu Ad Formats and Their Uses

Aurora offers several distinct ad formats, each designed for specific marketing objectives and user experiences. Selecting the appropriate format dramatically impacts campaign performance, as each format serves different stages of the customer journey and appeals to different user behaviors on the platform.

Feed Ads

Feed ads appear directly within users’ discovery feeds, the primary content stream where Xiaohongshu users browse recommendations and inspiration. These ads mimic organic posts in appearance, featuring an image or video, title, and engagement metrics. The key advantage of feed ads is their native integration—when executed well, they’re virtually indistinguishable from organic content, leading to higher engagement rates than more obvious advertising formats.

Feed ads work exceptionally well for awareness and consideration objectives. Malaysian beauty brands, for instance, use feed ads to showcase product tutorials or before-and-after results that resonate with Xiaohongshu’s aesthetically driven audience. The format supports both single images and video up to 5 minutes, though optimal performance typically comes from videos under 60 seconds that deliver value quickly. Pricing operates on a CPC (cost-per-click) or CPM (cost-per-thousand-impressions) basis depending on your campaign objective.

Search Ads

Search ads appear when users actively search for specific keywords, products, or topics on Xiaohongshu. This format captures high-intent users who are already in research or purchase mode, making search ads particularly effective for conversion-focused campaigns. When a Malaysian hotel promotes “Kuala Lumpur luxury accommodation” through search ads, they’re reaching users actively planning their Malaysia trips.

Search ad placement appears at the top of search results with a small “ad” label, ensuring visibility while maintaining transparency. The format requires strategic keyword research to identify the terms your target audience uses when seeking products or information related to your offerings. Bidding typically operates on a CPC model, with costs varying significantly based on keyword competition. High-commercial-intent keywords naturally command premium prices, similar to dynamics in SEO agency work where competitive terms require greater investment.

Display Ads

Display ads occupy premium placements throughout the Xiaohongshu app, including homepage banners and category page headers. These high-visibility positions deliver maximum impressions and work best for large-scale brand awareness campaigns. Malaysian brands launching new product lines or entering the Chinese market often use display ads to establish immediate visibility among their target demographics.

The format typically requires higher minimum budgets compared to feed or search ads, making it more suitable for established brands with substantial advertising allocations. Display ads purchase models usually involve CPM pricing with daily minimums, and campaign durations often span multiple days or weeks. While less targeted than search ads, display placements generate massive reach that can significantly boost brand recognition metrics.

KOL Promotion Tools

KOL (Key Opinion Leader) promotion tools within Aurora enable brands to amplify content created by influencers they’ve partnered with. After collaborating with a Xiaohongshu influencer to create branded content, you can boost that authentic creator content through Aurora’s promotion tools, combining the credibility of influencer endorsement with the reach of paid distribution.

This hybrid approach often outperforms standard ads because it leverages existing trust between influencers and their followers. Malaysian fashion retailers, for example, might partner with popular Chinese fashion bloggers, then amplify the resulting content to reach beyond the influencer’s organic audience. The format works particularly well when combined with a comprehensive influencer marketing strategy that identifies creators whose audiences align with your target demographics.

Targeting Malaysian Audiences on Xiaohongshu

Aurora’s targeting capabilities enable precise audience definition using multiple data signals. Effective targeting separates successful campaigns from wasteful spending, ensuring your ads reach users most likely to engage and convert. Malaysian advertisers should leverage the full spectrum of targeting options to maximize relevancy and campaign efficiency.

Geographic and Demographic Targeting

Geographic targeting allows you to specify users based on their location. For Malaysian businesses, this typically involves targeting users located in Malaysia (particularly useful for local services or retail) or users in China who have shown interest in Malaysia (ideal for tourism and hospitality). The platform also enables city-level targeting, so a Penang hotel could specifically reach users in tier-one Chinese cities known for high Malaysia travel rates like Shanghai, Beijing, and Guangzhou.

Demographic filters include standard options like age, gender, and device type. Xiaohongshu’s user base skews young (18-35) and predominantly female (approximately 70%), though male user growth has accelerated in categories like technology and finance. Malaysian advertisers should align demographic targeting with their customer profiles while remaining aware that over-restriction can limit reach and increase costs due to reduced auction pool size.

Interest and Behavioral Targeting

Interest targeting leverages Xiaohongshu’s understanding of user preferences based on content consumption patterns. The platform categorizes interests across dozens of verticals including beauty, fashion, food, travel, parenting, and home décor. Malaysian skincare brands can target users who regularly engage with beauty content, while restaurants can reach food enthusiasts who follow dining recommendations.

Behavioral targeting goes deeper by identifying users based on platform actions such as search history, content saves, product page visits, and purchase behaviors. This enables sophisticated strategies like retargeting users who previously engaged with your content or creating lookalike audiences that share characteristics with your existing customers. These advanced capabilities mirror the precision available through AI marketing approaches that leverage machine learning for audience optimization.

Custom Audience and Lookalike Audiences

Custom audiences allow you to upload customer data such as phone numbers or email addresses (in hashed format) to target existing customers or prospects. This proves particularly valuable for Malaysian e-commerce businesses looking to re-engage past purchasers with new product launches or special promotions. The platform matches your data against its user base, creating targetable segments of known contacts.

Lookalike audiences use Aurora’s algorithms to identify new users who share characteristics with your best existing customers. By analyzing patterns in demographics, interests, and behaviors, the system finds similar users likely to respond positively to your offerings. This expansion strategy helps Malaysian brands scale beyond their initial audience while maintaining relevancy and performance efficiency.

Step-by-Step Campaign Setup Process

Creating your first Aurora campaign involves a structured process that guides you through objective selection, audience definition, creative upload, and budget allocation. Following this systematic approach ensures you configure campaigns properly and avoid common setup mistakes that can compromise performance from day one.

1. Define Your Campaign Objective – Aurora organizes campaigns around specific marketing goals such as awareness, consideration, or conversion. Select the objective that aligns with your business goals. A Malaysian beauty brand launching a new product might choose “Awareness” to maximize visibility, while an e-commerce store with established products might select “Conversion” to drive direct sales. Your objective selection determines which optimization options and bidding strategies become available in subsequent steps.

2. Create Your Ad Set and Define Targeting – Within your campaign, create an ad set where you’ll specify your target audience using the geographic, demographic, interest, and behavioral parameters discussed earlier. Start with moderately broad targeting to allow Aurora’s algorithm sufficient data for optimization, then refine based on performance insights. Also specify your ad placement preferences, choosing between automatic placement (recommended for beginners) or manual selection of specific formats and positions.

3. Set Your Budget and Schedule – Determine your daily or lifetime budget and campaign duration. Aurora requires minimum daily budgets that vary by objective and format, typically starting around RMB 200-500 per day. Select your bidding strategy based on your objective—CPC for traffic goals, CPM for awareness, or oCPC (optimized cost-per-click) for conversion objectives. Schedule your ads to run continuously or during specific hours when your target audience is most active, which for Malaysian targeting might require considering time zone differences.

4. Upload Your Creative Assets – Upload images or videos that comply with Xiaohongshu’s technical specifications and content guidelines. Images should be high-resolution (minimum 1080×1080 pixels for square format), and videos should grab attention within the first three seconds. Write compelling ad copy in Chinese that speaks to your audience’s needs and desires rather than overtly promoting products. Authentic, value-driven messaging consistently outperforms hard-sell approaches on Xiaohongshu.

5. Add Tracking and Conversion Events – Install Xiaohongshu’s tracking pixel on your website or landing page to measure post-click behaviors. Configure conversion events that matter to your business such as form submissions, product purchases, or app downloads. Proper tracking enables accurate ROI measurement and provides the data Aurora needs to optimize delivery toward users most likely to complete desired actions, similar to conversion tracking in comprehensive content marketing strategies.

6. Review and Launch – Before going live, carefully review all campaign settings, creative elements, and targeting parameters. Aurora provides a preview showing how your ads will appear to users. Once satisfied, submit your campaign for platform review, which typically completes within 24 hours. After approval, your ads enter the auction and begin serving to your target audience based on your budget and bid settings.

Budgeting and Bidding Strategies

Effective budget management and strategic bidding separate campaigns that deliver strong ROI from those that exhaust budgets without meaningful results. Malaysian advertisers should approach Xiaohongshu advertising with realistic expectations about costs while implementing optimization strategies that maximize value from every ringgit invested.

Understanding Xiaohongshu Advertising Costs

Advertising costs on Xiaohongshu vary significantly based on competition, targeting specificity, and campaign objectives. CPC rates typically range from RMB 1-8 (approximately RM 0.65-5.20), with premium placements and highly competitive keywords commanding higher prices. CPM rates generally fall between RMB 30-100 (approximately RM 20-65), though awareness campaigns in competitive categories can exceed these ranges.

Malaysian advertisers should benchmark costs against business metrics rather than platform averages. Calculate your maximum acceptable cost per acquisition based on customer lifetime value and profit margins. A Malaysian fashion retailer with an average order value of RM 300 and 40% margins might comfortably spend RM 50 to acquire a new customer, while a subscription service with high lifetime value could justify RM 200+ acquisition costs. Understanding these economics guides realistic budget allocation and performance evaluation.

Bidding Strategy Selection

Aurora offers several bidding approaches, each suited to different campaign goals and advertiser experience levels. Manual CPC bidding gives you direct control over maximum bid amounts but requires constant monitoring and adjustment. Automatic bidding allows Aurora’s algorithm to adjust bids dynamically to achieve your objectives within your budget constraints, making it ideal for advertisers new to the platform or those managing multiple campaigns.

For conversion-focused campaigns, oCPC bidding optimizes delivery toward users most likely to complete valuable actions. This approach requires sufficient conversion data (typically 10+ conversions weekly) for the algorithm to learn effectively. Malaysian businesses without conversion history should start with awareness or traffic objectives to build data foundations before graduating to advanced bidding strategies.

Budget Pacing and Testing Strategies

Begin with modest daily budgets that allow for testing without excessive risk. A starting budget of RMB 500-1,000 daily (approximately RM 325-650) provides sufficient volume for initial learning while keeping exposure manageable. Monitor performance closely during the first week, identifying which audiences, creatives, and placements deliver the strongest results. Gradually scale budgets on winning combinations while pausing underperforming elements.

Implement A/B testing by creating multiple ad variations that test different headlines, images, calls-to-action, or targeting parameters. Aurora’s reporting allows performance comparison across these variations, revealing which elements drive better engagement and conversion. This systematic testing approach mirrors methodologies used by leading SEO consultants who continuously optimize based on data rather than assumptions.

Creating Effective Ad Content for Malaysian Audiences

Xiaohongshu users expect authentic, valuable content rather than interruptive advertising. Successful ads on the platform blend seamlessly with organic content, providing genuine utility while subtly promoting products or services. Malaysian brands must adapt their creative approach to match Xiaohongshu’s distinctive content culture.

Visual Content Best Practices

Xiaohongshu is fundamentally a visual platform where aesthetic appeal significantly impacts performance. Images should be bright, clean, and professionally styled while maintaining an authentic, user-generated feel. Overly polished corporate photography often underperforms compared to lifestyle imagery that feels personally created. Malaysian fashion brands, for instance, achieve better engagement with styled outfit photos in real environments rather than traditional product shots on white backgrounds.

Video content should deliver value immediately, as users scroll quickly through feeds. Open with an attention-grabbing visual or question within the first two seconds, then provide useful information, entertainment, or inspiration throughout. Tutorial content performs exceptionally well—a Malaysian skincare brand might create a 45-second routine demonstration, or a restaurant could showcase signature dish preparation. Add Chinese subtitles to all videos since many users watch without sound.

Copywriting for Xiaohongshu

Ad copy must be written in Simplified Chinese to reach the platform’s core audience effectively. Beyond translation, copy should adopt Xiaohongshu’s informal, friendly tone that emphasizes personal recommendations over corporate messaging. Start with a hook that addresses user pain points or desires, provide specific value or information, and end with a clear but soft call-to-action. Phrases like “Discover more” or “Learn how” typically outperform aggressive “Buy now” messaging.

Incorporate relevant keywords naturally since Xiaohongshu functions partly as a search engine where users discover content through keyword queries. Malaysian travel businesses might include terms like “Malaysia travel guide,” “Kuala Lumpur shopping,” or “Penang food recommendations” to capture searchers. However, avoid keyword stuffing—Aurora penalizes content that sacrifices readability for keyword density, similar to penalties in SEO service contexts where quality trumps manipulation.

Content Compliance and Restrictions

Xiaohongshu maintains strict content policies that Malaysian advertisers must respect to avoid rejection or account penalties. Prohibited content includes exaggerated claims about product effects (particularly in health and beauty categories), before-and-after comparisons that create unrealistic expectations, and any content deemed politically sensitive. Medical and healthcare products face particularly stringent restrictions requiring additional documentation and approvals.

All ad content undergoes platform review before publication. Common rejection reasons include poor image quality, excessive text overlay on images, content that doesn’t match the declared category, or copy that violates guidelines. Building relationships with experienced Xiaohongshu marketing specialists helps Malaysian businesses navigate these requirements and avoid costly delays from repeated rejections.

Monitoring and Optimizing Campaign Performance

Launching your campaign marks the beginning rather than the end of the advertising process. Continuous monitoring and optimization based on performance data determines whether campaigns deliver positive returns or waste budget. Malaysian advertisers should establish systematic optimization routines that identify improvement opportunities and implement refinements based on evidence.

Key Performance Metrics to Track

Aurora provides comprehensive analytics covering the full performance funnel from exposure through conversion. Track top-funnel metrics like impressions and reach to understand campaign visibility, then examine engagement indicators including click-through rate (CTR), engagement rate, and video view duration to assess content effectiveness. Finally, measure bottom-funnel outcomes such as conversions, cost per conversion, and return on ad spend (ROAS) to evaluate business impact.

Compare your metrics against platform benchmarks and your own historical performance. Average CTRs on Xiaohongshu typically range from 0.8% to 2.5%, with well-optimized campaigns exceeding 3%. Conversion rates vary dramatically by industry and offer but generally fall between 1% and 8% for e-commerce objectives. Rather than fixating on individual metrics, examine the holistic picture—low CTR might be acceptable if conversion rates are exceptional, while high engagement without conversions suggests targeting or landing page issues.

Optimization Tactics and Frequency

Review campaign performance daily during the first week, then transition to 2-3 times weekly once campaigns stabilize. Look for underperforming audience segments, placements, or creative variations that drain budget without delivering results. Pause or adjust these elements while increasing investment in high-performers. Aurora’s algorithm requires time to learn, so avoid making frequent dramatic changes—give adjustments 3-5 days to demonstrate their impact before making additional modifications.

Test systematically rather than changing multiple variables simultaneously. If you adjust both creative and targeting in the same optimization cycle, you cannot determine which change drove performance shifts. Instead, test one variable at a time: try new ad copy while keeping targeting constant, then test audience adjustments with winning creative. This disciplined approach generates clear insights about what drives results for your specific business.

Scaling Successful Campaigns

Once you identify winning combinations of audience, creative, and messaging, scale campaigns by gradually increasing budgets rather than making dramatic jumps. Sudden budget increases can disrupt Aurora’s optimization, forcing the algorithm to re-learn delivery patterns. Increase daily budgets by 20-30% every few days while monitoring performance stability. If key metrics remain strong through scaling, continue gradual increases until reaching your desired investment level or until returns diminish.

Expand successful campaigns by creating variations that test adjacent audiences or creative angles. If a campaign targeting beauty enthusiasts performs well, test similar campaigns for skincare-specific interests or different age demographics. This expansion approach, common in local SEO strategies that extend from core to related keyword sets, allows controlled growth while managing risk through diversification.

Common Challenges and Solutions

Malaysian businesses entering Xiaohongshu advertising encounter predictable challenges stemming from platform unfamiliarity, cultural differences, and technical complexities. Understanding these common obstacles and their solutions accelerates your path to profitable campaigns.

Language and Cultural Barriers

The most obvious challenge for Malaysian advertisers is the language requirement. All ad content, account management, and platform interfaces operate in Chinese. Malaysian businesses without Chinese language capabilities face significant hurdles in creating effective content and navigating the platform. Solutions include hiring Chinese-speaking marketing staff, partnering with Chinese copywriters familiar with Xiaohongshu’s tone and style, or engaging agencies with dedicated Xiaohongshu expertise.

Beyond language, cultural understanding impacts creative effectiveness. Xiaohongshu users respond to specific content styles, reference points, and values that may differ from Malaysian or Western norms. What works on Instagram or Facebook might fall flat on Xiaohongshu. Invest time studying successful organic content in your category, noting patterns in presentation, messaging, and aesthetic choices. This cultural adaptation ensures your paid content resonates rather than feeling foreign or inauthentic.

Account Access and Payment Processing

Many Malaysian businesses struggle with account setup requirements, particularly documentation for business verification and payment processing limitations. Xiaohongshu primarily supports Chinese bank accounts for direct funding, creating obstacles for foreign advertisers. Solutions include working with authorized resellers who accept international payments and handle currency conversion, establishing Chinese business entities if planning significant ongoing investment, or partnering with agencies that can facilitate account access through their existing relationships.

These administrative challenges often lead Malaysian brands to work with specialized agencies rather than managing campaigns in-house initially. While agency partnerships involve additional costs, they provide immediate platform access, cultural expertise, and operational infrastructure that would take months to develop independently. As you gain experience and volume justifies the investment, you might transition to in-house management while maintaining strategic support.

Measuring Cross-Border ROI

Tracking conversions becomes complex when Malaysian businesses advertise to Chinese audiences who may purchase through Chinese e-commerce platforms, during future Malaysia visits, or through intermediary channels. Standard pixel-based conversion tracking captures only direct website actions, potentially undervaluing campaign impact. Implement multi-touch attribution approaches that credit Xiaohongshu ads for assisted conversions. Use unique promo codes, dedicated landing pages, or post-purchase surveys asking how customers discovered your business.

For Malaysian tourism and hospitality businesses, conversion timelines extend significantly since users might discover your hotel or attraction months before their Malaysia trip. Evaluate campaigns using upper-funnel metrics like engagement and brand search lift alongside direct conversions. Track whether Xiaohongshu advertising correlates with increases in organic branded searches, direct website traffic, or offline inquiries—signals of growing awareness that eventually drive bookings.

Platform Algorithm Changes

Like all social platforms, Xiaohongshu regularly updates its algorithm, ad formats, and policies. Changes that worked excellently last quarter might deliver declining returns today. Stay informed about platform updates through official Xiaohongshu announcements, industry publications covering Chinese digital marketing, and communities of practice where advertisers share insights. Maintain campaign flexibility so you can quickly adapt to new formats, features, or best practices.

Building a diversified marketing approach prevents over-dependence on any single platform. While Xiaohongshu might be valuable for reaching Chinese audiences, complement it with other channels targeting your broader Malaysian market. A balanced strategy incorporating website design optimization, multi-platform social presence, and comprehensive digital marketing creates resilience against platform-specific volatility.

Xiaohongshu advertising through the Aurora platform opens valuable opportunities for Malaysian businesses targeting Chinese consumers and local Chinese diaspora communities. While the platform presents unique challenges around language, cultural adaptation, and technical setup, the rewards can be substantial for brands that invest in understanding Xiaohongshu’s distinctive ecosystem and user expectations.

Success on Xiaohongshu requires moving beyond traditional advertising mindsets toward authentic, value-driven content that earns user attention rather than interrupting experiences. The platform’s highly engaged audience actively seeks purchasing guidance, creating fertile ground for businesses that provide genuine utility through their advertising content. By selecting appropriate ad formats, implementing sophisticated targeting, creating culturally resonant creative, and continuously optimizing based on performance data, Malaysian brands can build profitable Xiaohongshu campaigns that drive measurable business growth.

Start with realistic expectations and modest budgets as you learn the platform’s nuances. Test systematically, measure comprehensively, and scale methodically based on evidence rather than assumptions. Whether you choose to develop in-house Xiaohongshu expertise or partner with specialists who can accelerate your learning curve, the strategic opportunity for Malaysian businesses to connect with Chinese consumers through this influential platform continues expanding as Xiaohongshu grows its international presence and advertising capabilities.