According to reports, TikTok is planning to release segmented audience targeting which separate users into lifestyle categories and groupings like “Automotive Enthusiasts” and “Football Fans”.
The addition would mark the next stage in TikTok’s rapid expansion. Virtually unknown in Western markets till last year, TikTok has now been downloaded over a billion times, with 663 million of those downloads coming in 2018, according to data from Sensor Tower.
The app has more than 500 million active users worldwide, with a rising number of those coming from the US.
