From 'Seed' to Sale: Understanding the 种草 (Grass Planting) Phenomenon in Xiaohongshu's Food CommunityXiaohongshu has become a powerful platform for discovering new trends, and this is especially true
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Blog
The Power of "We": How C2B Co-creation is Revolutionizing Food Product Development on XiaohongshuIn the dynamic world of food and beverage, staying ahead of consumer trends is crucial for success. Xia
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Beyond the Hashtag: Creative Content Strategies to Drive Food Sales on XiaohongshuXiaohongshu has become a battleground for brands vying for the attention (and wallets) of China's discerning consumers
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The influencer marketing landscape is in a state of constant flux. What began as a nascent trend has rapidly evolved into a multi-billion-dollar industry, projected to reach $32 billion by 2027. This
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2025 marks a significant turning point in the realm of influencer marketing, characterised by a profound and pervasive integration of Artificial Intelligence (AI). This evolution transcends mere autom
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Digital Marketing Trends 2025: 8 Transformative Strategies Shaping the FutureAs we approach the 2nd quarter of 2025, the digital marketing landscape continues to evolve at an unprecedented pace. With
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The world of marketing is constantly evolving, and the rise of artificial intelligence is ushering in a new era of possibilities. One of the most intriguing developments is the emergence of AI influen
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KOC vs. KOL: Decoding Influencer Strategies for Food Brands on XiaohongshuIn the dynamic world of social media marketing, influencer collaborations have become a cornerstone of brand strategy. However
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The Evolving Role of the CMO in an Agentic Marketing WorldThe marketing landscape is on the cusp of a significant transformation, driven by the increasing capabilities and adoption of AI agents. This
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The Future of Marketing Teams: Collaboration Between Humans and AI AgentsThe emergence of AI agents in marketing is not about replacing human marketers but rather about forging a powerful partnership
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Digital Marketing Campaigns
Lazada Singapore: 12.12 Sale Xiaohongshu Campaign Success
Lazada Singapore
Xiaomi Malaysia: Building Community Through Xiaohongshu
Xiaomi Malaysia
