Like most Southeast Asia countries, the digital publishing era has started but for it to be a game-changer in the Philippines, it requires time. Started as early as 2011, the Philippines is slowly c Read more
With a population of more than 96 million, a median age of 30 years, and internet penetration standing at over 64 million, or just over 67% of the local population, Vietnam is a young and dynamic mark Read more
It’s no secret that Artificial Intelligence (AI) will transform the role of digital marketers in the future.While many companies are still struggling to evolve from ‘doing digital’ to ‘being digital,’ Read more
The State of Media Publisher Landscape in ThailandThe arrival of a new digital era has caused the media publishing industry in Thailand to experience dramatic changes over the past years. The new era Read more
The State of Malaysian Media Publisher Landscape“The audience today do not read but BROWSE news!”This was the key takeaway that I learned from a talk conducted by a content marketing specialist two ye Read more
Content marketing can be considered one of the best ways to bring in leads. In fact, B2C companies that blogged 11 times a month received more than 4 times as many leads as those that only blogged 4 t Read more
Introduction“A Last Hurrah… And a New Beginning.” This was Jakarta Globe’s headline, on the first page of their last print edition in 2015. It followed the cessation of other print newspapers in Indon Read more
[View in high resolution] Singaporeans are one of the most active social media consumers in the world. The landscape of social media in Singapore is ever-changing. We have put together an infographic Read more
Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ul Read more
More than 60% of marketers reported that their strategies were more effective in increasing sales this year as compared to the year before. This only reflects how important it is to keep growing and Read more
