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Introduction“A Last Hurrah… And a New Beginning.” This was Jakarta Globe’s headline, on the first page of their last print edition in 2015. It followed the cessation of other print newspapers in Indonesia, Sinar Harapan and Koran Tempo’s Sunday Edition.Since then, the shift from print to
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The media publishing industry in Singapore is experiencing a tsunami. Within the past 12 months, a number of local news publications (most notably Today) have announced that they will cease their print editions. However, this does not mean they are now out of print. Many traditional publications con
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[View in high resolution] Singaporeans are one of the most active social media consumers in the world.  The landscape of social media in Singapore is ever-changing. We have put together an infographic about social media in Singapore (usage statistics) to help you in planning your social media stra
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Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action. ~ Content Marketing InstituteContent Marketing mean
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More than 60% of marketers reported that their strategies were more effective in increasing sales this year as compared to the year before. This only reflects how important it is to keep growing and adapting to the evolving digital landscape.Ultimately, a number of factors contribute to any content
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What is Remarketing & How Does It Work?Simply put, Remarketing (also known as 'Retargeting') is a way for digital marketers to reconnect with potential customers who have previously engaged with your brand in a meaningful way, but did not convert into a customer (e.g. made a purchase, etc).Ther
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