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It’s no secret that Artificial Intelligence (AI) will transform the role of digital marketers in the future.While many companies are still struggling to evolve from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and AI. Have you
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The State of Media Publisher Landscape in ThailandThe arrival of a new digital era has caused the media publishing industry in Thailand to experience dramatic changes over the past years. The new era does not only involve the shift from print media to online media but also challenges the publishers
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The State of Malaysian Media Publisher Landscape“The audience today do not read but BROWSE news!”This was the key takeaway that I learned from a talk conducted by a content marketing specialist two years ago. It is noteworthy to find out the way how the audience today consumes the content due to
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Content marketing can be considered one of the best ways to bring in leads. In fact, B2C companies that blogged 11 times a month received more than 4 times as many leads as those that only blogged 4 to 5 times. Moreover, content marketing receives 3 times more leads than paid search advertising does
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Introduction“A Last Hurrah… And a New Beginning.” This was Jakarta Globe’s headline, on the first page of their last print edition in 2015. It followed the cessation of other print newspapers in Indonesia, Sinar Harapan and Koran Tempo’s Sunday Edition.Since then, the shift from print to
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[View in high resolution] Singaporeans are one of the most active social media consumers in the world.  The landscape of social media in Singapore is ever-changing. We have put together an infographic about social media in Singapore (usage statistics) to help you in planning your social media stra
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