Blog

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action. ~ Content Marketing InstituteContent Marketing mean
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More than 60% of marketers reported that their strategies were more effective in increasing sales this year as compared to the year before. This only reflects how important it is to keep growing and adapting to the evolving digital landscape.Ultimately, a number of factors contribute to any content
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What is Remarketing & How Does It Work?Simply put, Remarketing (also known as 'Retargeting') is a way for digital marketers to reconnect with potential customers who have previously engaged with your brand in a meaningful way, but did not convert into a customer (e.g. made a purchase, etc).Ther
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With more than 500 million active users on Instagram today, garnering the right attention to your visual feed on social media is going to take a little more than just choosing a fancy filter.Hootsuite’s ‘Digital in 2017’ survey revealed that more than half of the world’s population now uses
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We’re in the age of a content boom so much so that the rise of content marketing in recent years has given numerous journalists an opportunity to forge a new career path.Content marketing is a broad, umbrella term that encompasses many forms of online content - blog posts, infographics, social med
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 Ask any marketing professional in Singapore and they will tell you that search engines, especially Google (with over 90% market share), play an important role in their customers’ path to purchase. The use of search engine in what Google deems as the ‘zero moments of truth’ has become so
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