What is Remarketing & How Does It Work?Simply put, Remarketing (also known as 'Retargeting') is a way for digital marketers to reconnect with potential customers who have previously engaged with y Read more
With more than 500 million active users on Instagram today, garnering the right attention to your visual feed on social media is going to take a little more than just choosing a fancy filter.Hootsuite Read more
We’re in the age of a content boom so much so that the rise of content marketing in recent years has given numerous journalists an opportunity to forge a new career path.Content marketing is a broad, Read more
Ask any marketing professional in Singapore and they will tell you that search engines, especially Google (with over 90% market share), play an important role in their customers’ path to purchas Read more
Hi all,It's been awhile, while I was trying to save my work earlier on Excel, something struck me and I have to write about it. I am not sure is it just me but... Why is the THREE AND A HALF INCH Read more
Building a brand is never a straightforward or simple task. While there are general guidelines to help along the way, and basic skeletons of strategies can be fleshed out, there will always be somethi Read more
When was the last time you went on a journey with someone through their stories?Do you remember a moment when you were able to visualise, even almost taste or smell, the scenario of a story in a conve Read more
Early bird catches the worm. Ringing true to the adage, Starbucks was one of the earliest adapters(since 2011) of Instagram and today, it is on the No.2 spot of the Top 50 Brands on Instagram in terms Read more
Content marketing is a marathon, not a sprint. And in 2017 just a few months away, it’s important that we prepare for the next leg by reviewing the latest content marketing trends. From producing enti Read more
Facebook ads are shown based on the information that Facebook collects from your daily interaction with their app. This much everyone knows. But sometimes, Facebook shows you weird ads that you have z Read more
