Blog

With more than 500 million active users on Instagram today, garnering the right attention to your visual feed on social media is going to take a little more than just choosing a fancy filter.Hootsuite’s ‘Digital in 2017’ survey revealed that more than half of the world’s population now uses
Read more

We’re in the age of a content boom so much so that the rise of content marketing in recent years has given numerous journalists an opportunity to forge a new career path.Content marketing is a broad, umbrella term that encompasses many forms of online content - blog posts, infographics, social med
Read more

 Ask any marketing professional in Singapore and they will tell you that search engines, especially Google (with over 90% market share), play an important role in their customers’ path to purchase. The use of search engine in what Google deems as the ‘zero moments of truth’ has become so
Read more

Hi all,It's been awhile, while I was trying to save my work earlier on Excel, something struck me and I have to write about it. I am not sure is it just me but... Why is the THREE AND A HALF INCH FLOPPY DISK still being used as a Save icon?Did you know back then it was like the Holy Grail produ
Read more

Building a brand is never a straightforward or simple task. While there are general guidelines to help along the way, and basic skeletons of strategies can be fleshed out, there will always be something that could have been done better or something that needed more attention. Take Care of The E
Read more

When was the last time you went on a journey with someone through their stories?Do you remember a moment when you were able to visualise, even almost taste or smell, the scenario of a story in a conversation?What about the time when you could feel the joy or sorrow of the other person without experi
Read more