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Beyond the Hashtag: Creative Content Strategies to Drive Food Sales on XiaohongshuXiaohongshu has become a battleground for brands vying for the attention (and wallets) of China's discerning consumers
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KOC vs. KOL: Decoding Influencer Strategies for Food Brands on XiaohongshuIn the dynamic world of social media marketing, influencer collaborations have become a cornerstone of brand strategy. However
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The Power of "We": How C2B Co-creation is Revolutionizing Food Product Development on XiaohongshuIn the dynamic world of food and beverage, staying ahead of consumer trends is crucial for success. Xia
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From 'Seed' to Sale: Understanding the 种草 (Grass Planting) Phenomenon in Xiaohongshu's Food CommunityXiaohongshu has become a powerful platform for discovering new trends, and this is especially true
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Xiaohongshu Professional Accounts: A Detailed Guide for Foreign BusinessesXiaohongshu, also known as "Little Red Book" or recently as "REDnote," has emerged as a powerful social media and e-commerce p
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Introduction: Taking Your Xiaohongshu Presence to the Next LevelIn the previous article of this series, we covered the fundamentals of building a brand presence on Xiaohongshu, including setting up an
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Introduction: The Power of Xiaohongshu for BrandsXiaohongshu (小红书), often translated as "Little Red Book," or better know as "REDnote" has rapidly evolved from a simple product review platform to a po
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The world of marketing is constantly evolving, and the rise of artificial intelligence is ushering in a new era of possibilities. One of the most intriguing developments is the emergence of AI influen
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The Evolving Role of the CMO in an Agentic Marketing WorldThe marketing landscape is on the cusp of a significant transformation, driven by the increasing capabilities and adoption of AI agents. This
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The Future of Marketing Teams: Collaboration Between Humans and AI AgentsThe emergence of AI agents in marketing is not about replacing human marketers but rather about forging a powerful partnership
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