Blog

[View in high resolution] Singaporeans are one of the most active social media consumers in the world.  The landscape of social media in Singapore is ever-changing. We have put together an infographic
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Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ul
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More than 60% of marketers reported that their strategies were more effective in increasing sales this year as compared to the year before. This only reflects how important it is to keep growing and
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What is Remarketing & How Does It Work?Simply put, Remarketing (also known as 'Retargeting') is a way for digital marketers to reconnect with potential customers who have previously engaged with y
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With more than 500 million active users on Instagram today, garnering the right attention to your visual feed on social media is going to take a little more than just choosing a fancy filter.Hootsuite
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We’re in the age of a content boom so much so that the rise of content marketing in recent years has given numerous journalists an opportunity to forge a new career path.Content marketing is a broad,
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 Ask any marketing professional in Singapore and they will tell you that search engines, especially Google (with over 90% market share), play an important role in their customers’ path to purchas
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Hi all,It's been awhile, while I was trying to save my work earlier on Excel, something struck me and I have to write about it. I am not sure is it just me but... Why is the THREE AND A HALF INCH
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Building a brand is never a straightforward or simple task. While there are general guidelines to help along the way, and basic skeletons of strategies can be fleshed out, there will always be somethi
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When was the last time you went on a journey with someone through their stories?Do you remember a moment when you were able to visualise, even almost taste or smell, the scenario of a story in a conve
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