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Search engine optimization is an ever-changing field. Big or small, significant or insignificant, this field is always bombarded with new revolutionary modifications and inventions.Sometimes people in
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What are the top social media trends for 2015 that businesses should be looking at?According to the search results on Buzzsumo, there are more than a dozen of write-ups on 2015 digital marketing trend
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Amassing 1000 followers on any social media network is likely to be a feat for numerous start-ups competing to be recognised by consumers in the digital world. However, the arrival of Instagram and it
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Here's a scenario: Another new social media platform is out and everyone is jumping onboard. You're tempted to as well. But, should you?Will that move be part of your public relations key success fact
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Social Media Landscape in Singapore (August 2014) from Terrence Ngu Teck KongSingaporeans are one of the most active social media consumers in the world.  The landscape of social media in Singapore
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If you are thinking of using Facebook Advertising for the sole purpose of gaining Facebook Likes… stop.As small business owners, you would most likely have a limited budget set aside for marketing, an
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Do you have a solid social media marketing plan for the holidays?Are you looking for creative ideas to improve your social media marketing over the holiday season?This time of the year, most of the re
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How to craft the perfect Facebook post so that your post is reaching more people on Facebook?Can businesses succeed on Facebook with the decreased organic reach?Over the past few months, I've read art
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How do you know if your influencer marketing efforts made any impact?In the past with traditional marketing and advertising, it was almost impossible to measure how successful each initiative was sepa
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This blog post is written based on Paul M. Rand’s “Highly Recommended” book.Recommendation – the highest honour a brand can receive from their customers. Being recommended is no easy feat; a brand oft
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