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Your brand has most likely spent a considerable amount of time and money building your Facebook presence, but noticed none of these "likes" was converted into "pageviews".If you are running an online
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Click here for part 1 of Creating Your Own Epidemic ContentNow you’ve turned heads, grabbed eyeballs, stopped traffic and otherwise made a big splash on the Internet, what do you do with all the atten
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Massive social-media following, subject-matter expertise, personality, content authority, publishing power and thought leadership are the keywords you can associate with the top influencers in your ni
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Social media is a great tool for brands to engage in influencer marketing. If you are running social media marketing campaign, an Influencer campaign should be a part of your social media engagement s
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What does Korean hit song Gangnam Style, the Harlem Shake, the ALS Ice Bucket Challenge and countless cats and babies have in common?  Well, you hit the nail on the head. The whole world lov
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How can you recognize influencer or the capacity of a social influencer?No matter what type of business you are in, there are likely some people who could be considered influencers in your industry. B
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Instagram InfluencerWord of mouth marketing via Instagram influencer."Instagram has changed the way people see the world"- Kevin Systrom, Co-founder, InstagramInstagram’s connectivity enables anyone t
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Social media in Singapore is slowly being acknowledged by brands and businesses, for both MNCs and SMEs alike.Although the majority of business owners still have their reservations on how social media
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Wondering if you should focus on Facebook or LinkedIn, or put more effort into tweeting?Consumers are now more informed, connected, and empowered than ever. What kind of opportunities does this create
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Does your company focus on inbound or outbound marketing techniques?Are outbound marketing strategies still effective?Many people think that outbound marketing techniques are getting less and less eff
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