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eCommerce Review Tool

Digital Trends, Facebook | Comments are Closed | 1

Providing shoppers with the ability to review businesses that they’ve made a purchase from, Facebook’s eCommerce review tool is a game-changer that is streamlining the entire social commerce process.F
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Augmented Reality Try-On Ads

Digital Trends, Youtube | Comments are Closed | 0

YouTube is introducing a new augmented reality (AR) feature called AR Beauty Try-On that will change the game of beauty eCommerce, by enabling users to try on makeup virtually from the YouTube app.Des
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The Four Digital Transformation Pillars and Trends That Every Marketer Should Know in 2019

Inbound Marketing, Influencer Marketing, Social Media Marketing | Comments are Closed | 3

If there is one thing about digital marketing that remains constant, it’s 'change'. With new technologies such as Artificial Intelligence (AI), Machine Learning (ML), Virtual Reality (VR) and Augmente
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Mapping the Digital Media Publisher Landscape in Singapore

Content Marketing | Comments are Closed | 6

The media publishing industry in Singapore is experiencing a tsunami. Within the past 12 months, a number of local news publications (most notably Today) have announced that they will cease their prin
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7 Social Media Trends Every Marketer Should Know In 2019

Social Media Marketing | Comments are Closed | 2

The marketing landscape is ever changing, and with the rise of new platforms, tech and consumer preferences, 2019 may pose new challenges and opportunities for marketers. What are some of the emerging
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Create Content Fast, Accurate And Impactful

7 Ways To Create Content Like A Ninja — Fast, Accurate and Impactful.

Content Marketing | Comments are Closed | 1

If you are reading this, you should already understand the impact of content for businesses in this digital age. Read our Beginner's Guide to Content Marketing here if you have absolutely no idea wh
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Mapping the Digital Media Publisher Landscape in Philippines

Content Marketing | Comments are Closed | 3

Like most Southeast Asia countries, the digital publishing era has started but for it to be a game-changer in the Philippines, it requires time. Started as early as 2011, the Philippines is slowly c
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Mapping the Digital Media Publisher Landscape in Vietnam

Content Marketing | Comments are Closed | 0

With a population of more than 96 million, a median age of 30 years, and internet penetration standing at over 64 million, or just over 67% of the local population, Vietnam is a young and dynamic mark
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10 Ways Artificial Intelligence Technology Is Changing Digital Marketing

AI Marketing, Artificial Intelligence, Facebook Advertising, Google Adwords | Comments are Closed | 1

It’s no secret that Artificial Intelligence (AI) will transform the role of digital marketers in the future.While many companies are still struggling to evolve from ‘doing digital’ to ‘being digital,’
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Mapping the Digital Media Publisher Landscape in Thailand

Content Marketing | Comments are Closed | 2

The State of Media Publisher Landscape in ThailandThe arrival of a new digital era has caused the media publishing industry in Thailand to experience dramatic changes over the past years. The new era
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Mapping the Digital Media Publisher Landscape in Malaysia

Content Marketing | Comments are Closed | 1

The State of Malaysian Media Publisher Landscape“The audience today do not read but BROWSE news!”This was the key takeaway that I learned from a talk conducted by a content marketing specialist two ye
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4 Reasons Why Your Content Marketing Strategy Isn’t Working

Content Marketing | Comments are Closed | 0

Content marketing can be considered one of the best ways to bring in leads. In fact, B2C companies that blogged 11 times a month received more than 4 times as many leads as those that only blogged 4 t
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Mapping the Digital Media Publisher Landscape in Indonesia

Content Marketing | Comments are Closed | 4

Introduction“A Last Hurrah… And a New Beginning.” This was Jakarta Globe’s headline, on the first page of their last print edition in 2015. It followed the cessation of other print newspapers in Indon
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Social Media Landscape in Singapore (2019)

Social Media Marketing | Comments are Closed | 13

[View in high resolution] Singaporeans are one of the most active social media consumers in the world. The landscape of social media in Singapore is ever-changing. We have put together an infographic
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Understanding the B2B and B2C Content Marketing Landscape in 2018

Content Marketing | Comments are Closed | 0

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ul
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5 Trends That Will Shape Content Marketing In 2019

Content Marketing | Comments are Closed | 2

More than 60% of marketers reported that their strategies were more effective in increasing sales this year as compared to the year before. This only reflects how important it is to keep growing and
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Here’s What You’ve Always Wanted to Know About Static and Dynamic Remarketing

Here’s What You’ve Always Wanted to Know About Remarketing

Facebook Advertising, Google Adwords, Social Media Advertising | Comments are Closed | 0

What is Remarketing & How Does It Work?Simply put, Remarketing (also known as 'Retargeting') is a way for digital marketers to reconnect with potential customers who have previously engaged with y
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8 Tips to Ace Your Social Media Photography

Mobile Marketing, Social Media Advertising | 0 comment | 0

With more than 500 million active users on Instagram today, garnering the right attention to your visual feed on social media is going to take a little more than just choosing a fancy filter.Hootsuite
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How To Make The Transition From Journalism To Content Marketing?

Content Marketing | 0 comment | 0

We’re in the age of a content boom so much so that the rise of content marketing in recent years has given numerous journalists an opportunity to forge a new career path.Content marketing is a broad,
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4 Ways Your Competitors are Stealing Your Customers Away on Google

Google Adwords | 0 comment | 0

Ask any marketing professional in Singapore and they will tell you that search engines, especially Google (with over 90% market share), play an important role in their customers’ path to purchas
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The FLOPPY DISK icon should be GONE.

Design | 0 comment | 0

Hi all,It's been awhile, while I was trying to save my work earlier on Excel, something struck me and I have to write about it. I am not sure is it just me but... Why is the THREE AND A HALF INCH
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How To Use Word Of Mouth Recommendation To Your Advantage on Social Media

Uncategorized | 0 comment | 0

Although broadcast advertising had control over consumers’ spending for a few decades or so, it didn’t actually displace word-of-mouth marketing from its place as the holy grail of marketing.We had a
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Tell Your Story Using Instagram

Social Media Marketing | 0 comment | 0

When was the last time you went on a journey with someone through their stories?Do you remember a moment when you were able to visualise, even almost taste or smell, the scenario of a story in a conve
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Visual Customer Service In The Social Age

Social Media Marketing | 0 comment | 0

Building a brand is never a straightforward or simple task. While there are general guidelines to help along the way, and basic skeletons of strategies can be fleshed out, there will always be somethi
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Brand Value Lessons From Starbucks Instagram Campaign

Social Media Marketing | 0 comment | 1

Early bird catches the worm. Ringing true to the adage, Starbucks was one of the earliest adapters(since 2011) of Instagram and today, it is on the No.2 spot of the Top 50 Brands on Instagram in terms
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2017 Content Marketing Trends Every Marketeer Needs to Know

Content Marketing | 0 comment | 0

Content marketing is a marathon, not a sprint. And in 2017 just a few months away, it’s important that we prepare for the next leg by reviewing the latest content marketing trends. From producing enti
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What Facebook Ads You See Is Decided By The Information On This Secret Facebook Page

Facebook Advertising | 0 comment | 0

Facebook ads are shown based on the information that Facebook collects from your daily interaction with their app. This much everyone knows. But sometimes, Facebook shows you weird ads that you have z
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5 Social Media Lead Generation Strategies That Actually Work

Social Media Marketing | 0 comment | 1

Consumers are savvier to social media marketing than ever before. Facebook giveaway contest, Instagram Photo contest, Twitter @mention - people have seen them all before.To earn their trust, you've go
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