Social Media Landscape in Singapore (August 2014) from Terrence Ngu Teck KongSingaporeans are one of the most active social media consumers in the world. The landscape of social media in Singapore
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If you are thinking of using Facebook Advertising for the sole purpose of gaining Facebook Likes… stop.As small business owners, you would most likely have a limited budget set aside for marketing, an
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Do you have a solid social media marketing plan for the holidays?Are you looking for creative ideas to improve your social media marketing over the holiday season?This time of the year, most of the re
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How to craft the perfect Facebook post so that your post is reaching more people on Facebook?Can businesses succeed on Facebook with the decreased organic reach?Over the past few months, I've read art
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How do you know if your influencer marketing efforts made any impact?In the past with traditional marketing and advertising, it was almost impossible to measure how successful each initiative was sepa
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This blog post is written based on Paul M. Rand’s “Highly Recommended” book.Recommendation – the highest honour a brand can receive from their customers. Being recommended is no easy feat; a brand oft
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Your brand has most likely spent a considerable amount of time and money building your Facebook presence, but noticed none of these "likes" was converted into "pageviews".If you are running an online
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Click here for part 1 of Creating Your Own Epidemic ContentNow you’ve turned heads, grabbed eyeballs, stopped traffic and otherwise made a big splash on the Internet, what do you do with all the atten
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Massive social-media following, subject-matter expertise, personality, content authority, publishing power and thought leadership are the keywords you can associate with the top influencers in your ni
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Social media is a great tool for brands to engage in influencer marketing. If you are running social media marketing campaign, an Influencer campaign should be a part of your social media engagement s
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Imitation is the sincerest form of flattery. But what does that mean in the day and age of Instagram?With over 200 million active users and 1.6 billion likes added each day, Instagram is paving ways f
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What does Korean hit song Gangnam Style, the Harlem Shake, the ALS Ice Bucket Challenge and countless cats and babies have in common? Well, you hit the nail on the head. The whole world lov
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How can you recognize influencer or the capacity of a social influencer?No matter what type of business you are in, there are likely some people who could be considered influencers in your industry. B
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Instagram InfluencerWord of mouth marketing via Instagram influencer."Instagram has changed the way people see the world"- Kevin Systrom, Co-founder, InstagramInstagram’s connectivity enables anyone t
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If you haven’t noticed already, the ALS Ice Bucket Challenge has gone viral and everyone that you know is either talking about it or taking it. What started as a modest social media campaign in the US
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Social media in Singapore is slowly being acknowledged by brands and businesses, for both MNCs and SMEs alike.Although the majority of business owners still have their reservations on how social media
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Native Ads might just be the next big thing… the bomb-dot-com in social media marketing in 2014. While most companies and agencies are just testing waters, the Tex-Mex giant Taco Bell has already prov
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Wondering if you should focus on Facebook or LinkedIn, or put more effort into tweeting?Consumers are now more informed, connected, and empowered than ever. What kind of opportunities does this create
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Does your company focus on inbound or outbound marketing techniques?Are outbound marketing strategies still effective?Many people think that outbound marketing techniques are getting less and less eff
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What is a local citation for local SEO?Why are local citations important for your business?If you are a small business owner in Singapore, especially one that focuses on providing services to local cu
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How to improve your LinkedIn Profile?Are you taking advantage of some of LinkedIn's special features?In this article, you’ll discover how to optimize and boost your LinkedIn Profile.As of last year, L
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What's new on Instagram 6.0?The photo-sharing service announced 10 new editing tools for both iOS and Android. And here's the top three highlights that I'll be covering in this article. What's Ne
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What is the best SEO practice when it comes to pagination?When a site grows beyond a few dozen pages, listing all the links on a single page of results can make it far too lengthy and cause long load
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Do you use Instagram for your business?Are you wondering how you can grow an Instagram following and get the most out of your Instagram profile?Instagram, a photo and video sharing platform, has been
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Things are getting interesting with Instagram announcing its jump onto the social media marketing bandwagon late last year. Traditional social media powerhouses like Facebook and Twitter have been the
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Despite having the highest engagement among all social media platforms, few companies have truly tried to tap into Instagram's potential to create campaigns to engage with their audiences.There are a
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Long tail keywords are major traffic contributors to most websites. Easily 20% to 50% of all the queries on the Web are in a long tail. The number of monthly searches ranges from 10 to 50 in this cate
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Source: Bloom WorldwideAbove is a short introduction to social media in the financial industry. 92% of the brands interviewed believed that social media can help them. But the issue here is that 46% s
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Digital Marketing Campaigns
Lazada Singapore: 12.12 Sale Xiaohongshu Campaign Success
Lazada Singapore
Xiaomi Malaysia: Building Community Through Xiaohongshu
Xiaomi Malaysia
