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A Beginner’s Guide to TikTok Marketing in Singapore 2021

TikTok Marketing | Comments are Closed | 6

20 MIN READDid you know that TikTok is the first non-facebook mobile app to reach 3 billion downloads globally?With the pandemic keeping many people at home, TikTok has emerged as the most popular go-
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7 Things We Learned After Spending $10,000,000 on Facebook Ads in Singapore

Facebook Advertising | Comments are Closed | 4

One good thing about being a digital marketer in an agency is that you have the unique opportunity to run Facebook ads across a wide range of industries at a volume that is not possible in-house. Over
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Making The Leap Into Social Commerce

10 MIN READIn this digital age, consumers are evolving. When it comes to their attention span, it is only getting shorter. The purchasing journey is now more complicated than before, rife with multipl
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Transitioning From Social Media to Social Commerce

Inbound Marketing, Influencer Marketing, Social Media Marketing | Comments are Closed | 6

10 MIN READThe advent of social commerce will change how you look at marketing your products. Part of that process is redefining what you know about reaching out to your audience and affecting their p
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Elevate Your Brand With These Social Commerce Marketing Strategies

Social Media Marketing | Comments are Closed | 9

10 MIN READSocial commerce goes beyond just you and your products. Having the right strategy in approaching this evolving facet of marketing can be the difference between success and failure. In order
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The Landscape of Social Commerce

Social Commerce | Comments are Closed | 4

10 MIN READAs the lines blur between e-Commerce and the increasingly important elements of social commerce, businesses need to go where users are at. If you are looking to surpass your competition and
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Understanding Social Commerce & How Your Business Can Benefit

Social Commerce, Social Media Marketing | Comments are Closed | 7

15 MIN READMost brands are familiar with social media marketing; using social media platforms to redirect users to online or physical stores for conversions. However, the attention span of consumers t
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Scale Your Marketing Campaign Across The Globe With Translation Services

Influencer Marketing, Social Media Marketing | Comments are Closed | 0

Well-targeted marketing campaigns can give your business the edge to cut through the noise in the advertising space.Whether it is the traditional form of marketing or its digital counterpart, the key
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TikTok #UTPlayYourWorld Challenge

Digital Trends, Others | Comments are Closed | 0

Brands are now tapping on the power of vertical user-generated content for increased brand visibility and engagement.Uniqlo has partnered TikTok to launch the #UTPlayYourWorld in-app challenge, which
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Upside Down Whopper

Digital Trends, Others | Comments are Closed | 1

Brands are clearly having a field day owning cultural moments with their marketing campaigns.Burger King has partnered with the popular Netflix show Stranger Things to present the “Upside Down Whopper
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New Ad Targeting Options

Digital Trends, TikTok | Comments are Closed | 1

According to reports, TikTok is planning to release segmented audience targeting which separate users into lifestyle categories and groupings like “Automotive Enthusiasts” and “Football Fans”.The addi
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Images on Mobile Search

Digital Trends, Google | Comments are Closed | 0

Google’s new ad format — gallery ads — will now enable brands to combine search intent with an interactive visual format.This new ad format features an image and a swipeable carousel. Clicking into an
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Appointment Booking Solution

Digital Trends, Facebook | Comments are Closed | 1

In the next few months, Facebook Messenger will roll out a new appointment booking solution that integrates directly with business calendar systems to provide users with the most up-to-date availabili
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Checkout

Digital Trends, Instagram | Comments are Closed | 0

Instagram has made a move into the e-commerce space by adding an option to buy products shown in posts by selected brands without you leaving the app.Called “Checkout”, this new instant purchasing fea
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Branded Content Ads

Digital Trends, Instagram | Comments are Closed | 0

Instagram will now enable advertisers to boost branded content partnerships as ads.Up till now, brands have been able to work with influencers on ad campaigns to promote products through branded conte
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Remove Like Counts

Digital Trends, Facebook | Comments are Closed | 0

As of late September, Facebook has started hiding the number of ‘likes, reactions and views’ on some posts, starting with Australia. The trial is rolled out to dissuade users from excessively comparin
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eCommerce Review Tool

Digital Trends, Facebook | Comments are Closed | 1

Providing shoppers with the ability to review businesses that they’ve made a purchase from, Facebook’s eCommerce review tool is a game-changer that is streamlining the entire social commerce process.F
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Augmented Reality Try-On Ads

Digital Trends, Youtube | Comments are Closed | 0

YouTube is introducing a new augmented reality (AR) feature called AR Beauty Try-On that will change the game of beauty eCommerce, by enabling users to try on makeup virtually from the YouTube app.Des
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The Four Digital Transformation Pillars and Trends That Every Marketer Should Know in 2019

Inbound Marketing, Influencer Marketing, Social Media Marketing | Comments are Closed | 3

If there is one thing about digital marketing that remains constant, it’s 'change'. With new technologies such as Artificial Intelligence (AI), Machine Learning (ML), Virtual Reality (VR) and Augmente
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Mapping the Digital Media Publisher Landscape in Singapore

Content Marketing | Comments are Closed | 6

The media publishing industry in Singapore is experiencing a tsunami. Within the past 12 months, a number of local news publications (most notably Today) have announced that they will cease their prin
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7 Social Media Trends Every Marketer Should Know In 2019

Social Media Marketing | Comments are Closed | 2

The marketing landscape is ever changing, and with the rise of new platforms, tech and consumer preferences, 2019 may pose new challenges and opportunities for marketers. What are some of the emerging
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Create Content Fast, Accurate And Impactful

7 Ways To Create Content Like A Ninja — Fast, Accurate and Impactful.

Content Marketing | Comments are Closed | 1

If you are reading this, you should already understand the impact of content for businesses in this digital age. Read our Beginner's Guide to Content Marketing here if you have absolutely no idea wh
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Mapping the Digital Media Publisher Landscape in Philippines

Content Marketing | Comments are Closed | 3

Like most Southeast Asia countries, the digital publishing era has started but for it to be a game-changer in the Philippines, it requires time. Started as early as 2011, the Philippines is slowly c
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Mapping the Digital Media Publisher Landscape in Vietnam

Content Marketing | Comments are Closed | 0

With a population of more than 96 million, a median age of 30 years, and internet penetration standing at over 64 million, or just over 67% of the local population, Vietnam is a young and dynamic mark
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10 Ways Artificial Intelligence Technology Is Changing Digital Marketing

AI Marketing, Artificial Intelligence, Facebook Advertising, Google Adwords | Comments are Closed | 1

It’s no secret that Artificial Intelligence (AI) will transform the role of digital marketers in the future.While many companies are still struggling to evolve from ‘doing digital’ to ‘being digital,’
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Mapping the Digital Media Publisher Landscape in Thailand

Content Marketing | Comments are Closed | 2

The State of Media Publisher Landscape in ThailandThe arrival of a new digital era has caused the media publishing industry in Thailand to experience dramatic changes over the past years. The new era
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Mapping the Digital Media Publisher Landscape in Malaysia

Content Marketing | Comments are Closed | 1

The State of Malaysian Media Publisher Landscape“The audience today do not read but BROWSE news!”This was the key takeaway that I learned from a talk conducted by a content marketing specialist two ye
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4 Reasons Why Your Content Marketing Strategy Isn’t Working

Content Marketing | Comments are Closed | 0

Content marketing can be considered one of the best ways to bring in leads. In fact, B2C companies that blogged 11 times a month received more than 4 times as many leads as those that only blogged 4 t
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