Social media in Singapore is slowly being acknowledged by brands and businesses, for both MNCs and SMEs alike.Although the majority of business owners still have their reservations on how social media
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Blog
Instagram InfluencerWord of mouth marketing via Instagram influencer."Instagram has changed the way people see the world"- Kevin Systrom, Co-founder, InstagramInstagram’s connectivity enables anyone t
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How can you recognize influencer or the capacity of a social influencer?No matter what type of business you are in, there are likely some people who could be considered influencers in your industry. B
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What does Korean hit song Gangnam Style, the Harlem Shake, the ALS Ice Bucket Challenge and countless cats and babies have in common? Well, you hit the nail on the head. The whole world lov
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Social media is a great tool for brands to engage in influencer marketing. If you are running social media marketing campaign, an Influencer campaign should be a part of your social media engagement s
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Massive social-media following, subject-matter expertise, personality, content authority, publishing power and thought leadership are the keywords you can associate with the top influencers in your ni
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Click here for part 1 of Creating Your Own Epidemic ContentNow you’ve turned heads, grabbed eyeballs, stopped traffic and otherwise made a big splash on the Internet, what do you do with all the atten
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Your brand has most likely spent a considerable amount of time and money building your Facebook presence, but noticed none of these "likes" was converted into "pageviews".If you are running an online
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This blog post is written based on Paul M. Rand’s “Highly Recommended” book.Recommendation – the highest honour a brand can receive from their customers. Being recommended is no easy feat; a brand oft
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How do you know if your influencer marketing efforts made any impact?In the past with traditional marketing and advertising, it was almost impossible to measure how successful each initiative was sepa
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Digital Marketing Campaigns
Lazada Singapore: 12.12 Sale Xiaohongshu Campaign Success
Lazada Singapore
Xiaomi Malaysia: Building Community Through Xiaohongshu
Xiaomi Malaysia
