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If you are reading this, you should already understand the impact of content for businesses in this digital age. Read our Beginner’s Guide to Content Marketing here if you have absolutely no idea what we are talking about.Read more

The State of Media Publisher Landscape in Thailand The arrival of a new digital era has caused the media publishing industry in Thailand to experience dramatic changes over the past years. The new era does not only involve the shift from print media to online media but also challenges the publishers to adapt to differentRead more

The State of Malaysian Media Publisher Landscape “The audience today do not read but BROWSE news!” This was the key takeaway that I learned from a talk conducted by a content marketing specialist two years ago. It is noteworthy to find out the way how the audience today consumes the content due to the riseRead more

Content marketing can be considered one of the best ways to bring in leads. In fact, B2C companies that blogged 11 times a month received more than 4 times as many leads as those that only blogged 4 to 5 times. Moreover, content marketing receives 3 times more leads than paid search advertising does. WhileRead more

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action. ~ Content Marketing Institute Content Marketing means creating and sharing valuable content to attract and convert prospects into customers, and customers intoRead more