The media publishing industry in Singapore is experiencing a tsunami. Within the past 12 months, a number of local news publications (most notably Today) have announced that they will cease their print editions. However, this does not mean they are now out of print. Many traditional publications continue to exist, on our screens. In MayRead more
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[View in high resolution] Singaporeans are one of the most active social media consumers in the world. The landscape of social media in Singapore is ever-changing. We have put together an infographic about social media in Singapore (usage statistics) to help you in planning your social media strategy and selecting the right platform available at theRead more
Facebook Advertising, Google Adwords, Social Media Advertising | Comments are Closed | 27 February, 2018 | 0
What is Remarketing & How Does It Work? Simply put, Remarketing (also known as ‘Retargeting’) is a way for digital marketers to reconnect with potential customers who have previously engaged with your brand in a meaningful way, but did not convert into a customer (e.g. made a purchase, etc). There are 2 main types: static andRead more
If you are thinking of using Facebook Advertising for the sole purpose of gaining Facebook Likes… stop. As small business owners, you would most likely have a limited budget set aside for marketing, and these shouldn’t be wasted on something useless like Facebook Likes Campaigns. Typically, Facebook likes are just ego-booster for page owners, andRead more
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