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15 MIN READ Most brands are familiar with social media marketing; using social media platforms to redirect users to online or physical stores for conversions. However, the attention span of consumers today is continuously reducing. With the need for a more streamlined customer purchasing journey, social commerce is the emerging trend that is here toRead more

The marketing landscape is ever changing, and with the rise of new platforms, tech and consumer preferences, 2019 may pose new challenges and opportunities for marketers. What are some of the emerging trends on social media in 2019, and how will this impact your marketing strategy? Read on to find out more. The Rise ofRead more

[View in high resolution] Singaporeans are one of the most active social media consumers in the world.  The landscape of social media in Singapore is ever-changing. We have put together an infographic about social media in Singapore (usage statistics) to help you in planning your social media strategy and selecting the right platform available at theRead more