Brands are clearly having a field day owning cultural moments with their marketing campaigns. Burger King has partnered with the popular Netflix show Stranger Things to present the “Upside Down Whopper”, which will be madeRead more

Digital Marketing Trends 2025: 8 Transformative Strategies Shaping the Future As we approach the 2nd quarter of 2025, the digital marketing landscape continues to evolve at an unprecedented pace. With emerging technologies, changing consumer behaviours,Read more

According to reports, TikTok is planning to release segmented audience targeting which separate users into lifestyle categories and groupings like “Automotive Enthusiasts” and “Football Fans”. The addition would mark the next stage in TikTok’s rapidRead more

Google’s new ad format — gallery ads — will now enable brands to combine search intent with an interactive visual format. This new ad format features an image and a swipeable carousel. Clicking into anyRead more

In the next few months, Facebook Messenger will roll out a new appointment booking solution that integrates directly with business calendar systems to provide users with the most up-to-date availability information. This new interface willRead more