Singapore has long been one of Asia’s most financially sophisticated cities — and its digital content landscape reflects exactly that. A new generation of finance influencers, or “finfluencers,” has emerged to democratise investment knowledge, making everything from CPF optimisation to options trading accessible to everyday Singaporeans. The numbers tell a compelling story: over half of Singaporean adults now turn to social media platforms like YouTube, Instagram, and TikTok for financial guidance, and among millennials, that figure rises to 61% seeking financial information online every week.

Whether you are a first-time investor trying to build an emergency fund, a working professional exploring REITs and ETFs, or a brand looking to partner with credible voices in the personal finance space, knowing who the most influential finance content creators in Singapore are is genuinely valuable. This guide profiles 25 of the top finance influencers in Singapore, organised by content style and platform strength, so you can find the voices that match your financial goals — or your marketing brief.

Why Finance Influencers Matter in Singapore

The rise of finfluencers in Singapore is not merely a social media trend — it reflects a genuine shift in how people consume and act on financial information. A 2024 MoneySmart study found that 44% of Singaporeans now follow specific financial influencers on social media for advice, and the most-followed names span investment strategy, CPF planning, and everyday budgeting. YouTube leads as the most popular platform for financial advice (70%), followed by Instagram (44%), Facebook (43%), and TikTok (36%). Crucially, financial influencers on Instagram and YouTube have experienced double the follower growth over the past year compared to other influencer categories — signalling sustained demand for this content type.

Singapore’s regulatory environment adds an important layer to this landscape. The Monetary Authority of Singapore (MAS) has made clear that individuals providing personalised financial advice on specific investment products for compensation must be licensed, while general educational content remains exempt. This means the best Singapore finfluencers walk a careful line: they educate, inspire, and inform without crossing into regulated territory, making their content broadly accessible and credible without the formal compliance burden of licensed advisors.

For brands, this space represents a high-trust, high-engagement channel. Finance audiences tend to be highly attentive and action-oriented — they follow through on what they learn. For individual readers, the right finfluencer can meaningfully accelerate financial literacy, challenge unhelpful money habits, and provide frameworks for smarter investing. The 25 profiles below span multiple platforms, content formats, and financial philosophies to serve both audiences well.

Investment Educators & YouTube Veterans

1. Adam Khoo (@AdamKhoo)

Platform: YouTube, Instagram | Audience: 1M+ YouTube subscribers

If there is one name that consistently tops every list of Singapore finance influencers, it is Adam Khoo. An award-winning financial educator, professional investor, and founder of the Piranha Profits online trading school, Adam has built one of the largest finance audiences in Asia. His YouTube channel has amassed over 61 million views and earned him the coveted Gold Creator Award in 2024. His proprietary Value Momentum Investing strategy blends fundamental analysis with momentum signals to identify high-quality stocks — a methodology he has used to grow multiple investment portfolios to a combined value exceeding USD 10 million. He has authored over 16 best-selling books with more than 500,000 copies sold worldwide, and his live webinars regularly attract students from over 100 countries. For anyone looking to understand equity investing through disciplined, evidence-based frameworks, Adam Khoo’s channel is the starting point.

2. Kelvin Tan (@KelvinLearnsInvesting)

Platform: YouTube | Audience: ~110,000 subscribers

Kelvin Tan started his content creation journey in 2019 and has since grown to nearly 110,000 subscribers on YouTube, covering everything from investment strategies and platform tutorials to options trading and personal finance. His channel stands out for its practical, step-by-step approach — you can watch a detailed tutorial on using Interactive Brokers alongside a video documenting his own monthly income from options selling. Kelvin shares spreadsheets and tools alongside his videos, giving viewers resources they can immediately apply rather than abstract concepts to absorb passively. His willingness to share real portfolio moves and income figures makes his content unusually transparent in a space where many creators keep their numbers private.

3. Chicken Genius Singapore (@ChickenGeniusSingapore)

Platform: YouTube | Audience: Large following among growth investors

Known simply as “Ken,” Chicken Genius Singapore is a self-made investor who retired at 38 after building his wealth primarily through stock investing. His channel is notable for its zero-paywall, zero-sponsor commitment — Ken explicitly states he covers stocks, disruptive companies, and multi-baggers entirely on a public basis, sharing complex analysis for free. His investment commentary on Tesla and other high-growth companies gained him a significant following among investors with higher risk tolerance and longer time horizons. The channel’s direct, unfiltered communication style has made it a trusted source for investors who are tired of polished, commercial finance content.

4. Chris Chong

Platform: YouTube, Telegram | Audience: 35,000+ YouTube subscribers, 15,000+ Telegram followers

Chris Chong is a full-time content creator on a public FIRE (Financial Independence, Retire Early) journey — his declared goal is to accumulate US$1 million in investment assets by age 35, a target he set in November 2021 and is tracking transparently. He regularly posts guides on topics ranging from CPF Medisave optimisation to credit card strategies and ETF investing, making his channel useful for a wide cross-section of viewers. What distinguishes Chris is his real-time accountability: he provides periodic portfolio updates, giving followers genuine insight into how an active investor makes and adjusts decisions. His content is particularly well-suited to younger professionals who want a relatable, ongoing financial narrative to follow alongside actionable guides.

Trading Specialists & Technical Analysts

5. Rayner Teo (@TradingWithRayner)

Platform: YouTube, Blog | Audience: 2M+ across platforms

Rayner Teo is arguably the most-followed trader in Singapore, with over 2 million subscribers across his social media platforms and more than 200,000 traders reading his TradingwithRayner blog each month. An ex-proprietary trader who earned First Class Honours in Banking and Finance from the University of London, Rayner built his platform on the idea of teaching disciplined, systematic trading without the hype. His methodology focuses on price action and trend-following strategies, and he trades across multiple asset classes including forex, indices, bonds, and commodities. Named one of Singapore’s “Top 10 Most Influential Trading Mentors” by Singapore Business Review, Rayner’s global footprint extends well beyond Singapore — making him one of the country’s most internationally recognised financial voices.

6. Karen Foo (@OfficialKarenFoo)

Platform: TikTok, YouTube, Instagram | Audience: ~148,000 TikTok followers

Karen Foo brings rare credentialed authority to the social media finance space. A graduate of Nanyang Business School, she earned the title of number-one ranked trader in a nationwide Forex competition and has received multiple industry accolades including the “Best Trading Guru in Singapore” and “Professional Trader Award.” On TikTok, she blends motivational coaching with actionable trading tips, covering financial planning, stock investments, and the mindset discipline required for consistent trading. She is also a TEDx speaker and the author of Fundamentals of Currency Trading, giving her content a depth and structure that distinguishes her from purely social-media-native creators. Her practical yet inspirational style appeals to viewers who want not just tactics but a more disciplined mental framework around money.

7. Ian Jeevan

Platform: TikTok | Audience: 215,000+ followers

Ian Jeevan has built one of the larger finance audiences on TikTok in Singapore, with over 215,000 followers attracted to his no-nonsense style and clear explanations of complex topics. His content spans investment strategies, personal development, debt management, and the latest stock trends — delivered in short-form videos that make sophisticated ideas genuinely digestible. Ian’s approach is less about personal narrative and more about practical, utility-first content that viewers can apply immediately. His direct communication style and refusal to oversimplify have earned him a loyal audience among both beginners and more experienced investors looking for a quick-format second opinion.

8. Jiax the Piggy Banker

Platform: TikTok | Audience: 10,700+ followers

Jiax has built a dedicated following by focusing on the intersection of everyday spending optimisation and foundational investing. While much of his content centres on travel hacks and cashback maximisation strategies, he regularly covers investment basics and topics like earning cashback on large purchases including weddings and renovation projects. His approachable, informal style makes him particularly appealing to those in their twenties who are starting to think seriously about money management for the first time. The combination of lifestyle and finance content means his audience tends to engage across posts, making him effective for brands targeting young Singaporean professionals.

Personal Finance Bloggers & Long-Form Writers

9. SG Budget Babe / Dawn Cher (@sgbudgetbabe)

Platform: Blog, Instagram, YouTube | Audience: 20M+ blog views

Dawn Cher, known online as SG Budget Babe, is widely regarded as Singapore’s leading female finance influencer — and for good reason. She started blogging in 2014 and has since accumulated over 20 million blog views, making her platform one of the most visited personal finance destinations in the country. Her investment philosophy centres on value investing: identifying fundamentally sound companies trading below intrinsic value for long-term holding, paired with disciplined insurance planning. In early 2025, she achieved a significant personal milestone by reaching S$1 million in pure financial investments (excluding CPF and property) as a working mother of two. Her transparency about income, portfolio performance, and financial mistakes has made her a trusted voice for readers who want relatable, evidence-based financial guidance rather than aspirational marketing.

10. Investment Moats / Kyith Ng

Platform: Blog, Facebook | Audience: 12,800+ Facebook followers, active since 2005

Kyith Ng’s Investment Moats is one of the original pillars of Singapore’s personal finance blogging scene, active continuously since 2005. Kyith is best described as a data-driven investor — his articles frequently feature detailed Excel calculations and simulations, such as modelling how different portfolio allocations would have performed 20 years into retirement. His writing spans individual stock analysis, REIT valuation, portfolio construction, and retirement planning with a depth that rewards readers who are past the basics. After spending a decade as an IT operations engineer while blogging on the side, he transitioned into a research role at a financial advisory firm, giving his content the credibility of both lived experience and professional exposure. Investment Moats functions almost as an investment education library for serious Singapore-based investors.

11. The Woke Salaryman (@thewokesalaryman)

Platform: Instagram, TikTok, Facebook | Audience: 500,000+ across Instagram and TikTok

Co-founded in 2019 by Goh Wei Choon and He Ruiming, The Woke Salaryman revolutionised Singapore’s personal finance content landscape by using comic-style visuals and relatable storytelling to tackle genuinely complex financial topics. Rather than focusing narrowly on stock picks or investment returns, the platform explores how money, society, and life intersect — topics ranging from HDB purchase decisions and CPF administration to the broader structural forces shaping Gen Z’s financial reality. Since launching in April 2019, the duo has grown to over 500,000 followers on Instagram and TikTok, published a physical bestselling book, and received the SGX Orb Award. Their humorous, culturally resonant Singaporean approach to personal finance has made them one of the most shareable finance brands in the region.

12. The Smart Investor SG

Platform: Website, Newsletter | Audience: Growing readership since 2019

Co-founded by David Kuo (former CEO of The Motley Fool Singapore), The Smart Investor SG was launched to fill the analytical gap left when The Motley Fool Singapore closed. The platform covers a broader range of investment topics than its predecessor, including general investment strategies, Singapore equities, dividends, and market analysis. It has grown rapidly as a reliable source for retail investors who prefer structured, editorial-quality content over short-form social media takes. For readers who want considered long-form analysis with editorial rigour, The Smart Investor is a consistent reference point.

13. Dollars and Sense (DollarsAndSense.sg)

Platform: Website, social media | Audience: Broad readership across Singapore

Dollars and Sense occupies a distinctive position in Singapore’s finance content ecosystem — it is part media platform, part personal finance guide. The team publishes consistently on topics ranging from CPF strategy and tax planning to investment product comparisons and career finance. Its writing style balances clarity with genuine depth, making it useful for beginners and more experienced investors alike. Unlike individual influencer channels, Dollars and Sense functions as a media brand, with multiple contributors and editorial oversight — giving its content a level of consistency and reliability that solo creators can find hard to match.

Social Media Finfluencers (TikTok, Instagram & Reels)

14. The Weeblings (@theweeblings0)

Platform: TikTok, YouTube, Instagram | Audience: 33,700+ TikTok followers

Sara and Aaron Wee are a sibling duo on a very public mission to reach S$1 million in investments. Their TikTok presence has attracted a dedicated community drawn to their candid, bite-sized content on saving, stocks, cryptocurrency, credit cards, and productivity. What sets The Weeblings apart is their shared financial journey format — viewers are not just consuming tips but following an ongoing story of two young Singaporeans navigating the investing landscape in real time. This narrative quality generates strong emotional engagement, with their content accumulating 260,000 likes as followers root for their financial milestone.

15. Audz (@IJustTryLah)

Platform: TikTok | Audience: 20,600+ followers

Audz describes herself as a typical Singaporean girl, and that relatability is precisely her content’s strength. Operating under the handle @IJustTryLah, she covers credit card deals, financial resources, travel tips, and practical life optimisation — all delivered with an approachable, high-energy style that lowers the barrier for audiences who might find traditional finance content intimidating. Her willingness to “just try” financial tools and share her honest results makes her an effective bridge between finance beginners and the broader personal finance community. For brands targeting young female consumers or lifestyle-adjacent financial products, Audz represents a highly authentic voice.

16. Dylon (@hello.dylon)

Platform: TikTok | Audience: 5,200+ followers, 110,000+ likes

Dylon’s finance journey began with a deeply personal backstory: growing up through his parents’ divorce and early financial hardship, he developed an unusual appreciation for time and experiences over material wealth. At 14, the book Rich Dad Poor Dad reshaped his relationship with money entirely. His TikTok content channels those formative experiences into an accessible message about financial independence, encouraging followers to think about money not as an end in itself but as a tool for choice and freedom. While his following is smaller than many on this list, his engagement rate and authentic storytelling make him particularly compelling for brands that want genuine, values-driven financial content.

17. Melvin (Finance Creator)

Platform: TikTok | Audience: 6,800+ followers

Melvin covers saving, investing, and smart financial decision-making with a laid-back, humorous style that distinguishes him from the more serious-toned creators in the Singapore finance space. His informal approach makes him particularly effective at reaching audiences who feel alienated by the jargon-heavy tone common in investment content. He may be a micro-influencer by follower count, but micro-influencers in niche financial verticals consistently deliver high engagement rates and quality audience alignment — making them strategically valuable for brands with specific target demographics.

18. Crystal Lim-Lange (@crystallimlange)

Platform: LinkedIn, Instagram | Audience: Significant LinkedIn following as a Top Voice

Crystal Lim-Lange brings an unusual perspective to the Singapore finance influencer space. As a multiple-year LinkedIn Top Voice and mental health advocate, her content sits at the intersection of financial acumen and human development. Co-author of the national bestseller Deep Human, a contributor to Channel NewsAsia, and founder of talent development consultancy Forest Wolf, Crystal approaches financial literacy through the lens of leadership, purpose, and psychological wellbeing — a refreshing contrast to purely metrics-driven finance content. Having impacted over 45,000 individuals through leadership programmes, she is a credible voice for brands targeting senior professionals or audiences focused on career-linked wealth building.

19. Karen Foo (Lisa’s Adulting in Singapore)

Platform: YouTube | Audience: Growing YouTube subscriber base

Lisa’s Adulting in Singapore channel addresses the full range of financial challenges facing young Singaporeans as they navigate adult life — from understanding their first payslip to managing rental costs, CPF contributions, and initial investments. The content is specifically designed to meet viewers where they are, avoiding assumptions of prior financial knowledge. This empathetic, beginner-centred approach makes the channel a valuable entry point for viewers who are just beginning their financial literacy journey and need practical, locally contextualised guidance rather than abstract investing theory.

20. Danielle Teboul

Platform: Multiple | Audience: Expat-focused finance community

Originally from the UK, Danielle Teboul occupies a unique niche in Singapore’s finance influencer landscape: she creates content specifically designed to help expatriates understand and navigate Singapore’s financial system. Her content covers investing, budgeting, CPF for foreigners, and the many financial considerations unique to people managing cross-border finances. For Singapore’s large expatriate community — roughly 1.6 million people — a creator who addresses their specific regulatory and financial context provides genuinely unique value that domestically focused influencers do not.

CPF, Retirement & Wealth-Building Advocates

21. Loo Cheng Chuan (1M65 Movement)

Platform: YouTube, Telegram, Blog | Audience: Active Telegram community with thousands of members

Loo Cheng Chuan is the founder of the 1M65 Movement — a financial strategy built around the idea that ordinary Singaporean couples can accumulate S$1 million in their CPF accounts by the age of 65 through disciplined contributions and compounding. Loo and his wife famously hit that S$1 million milestone at just 45 years old, two decades ahead of their own target. A former Singtel executive turned financial educator, Loo was one of the few non-civil servants to receive the Public Sector Transformation Award in 2018 for his 1M65 advocacy work. He runs an active Telegram community where he coaches members on CPF strategy and financial market analysis, and has since evolved his framework to a “4M65” goal that aims for S$4 million by retirement. His content is particularly influential for mid-career professionals who want a methodical, low-risk framework for retirement wealth accumulation.

22. SgFireCouple

Platform: Blog, social media | Audience: FIRE-focused community

SgFireCouple documents a dual-income couple’s journey toward Financial Independence, Retire Early — a narrative that resonates strongly with Singaporean dual-income households feeling the tension between high living costs and long-term wealth goals. Their content is candid about real portfolio numbers, investment decisions, and the trade-offs involved in pursuing aggressive savings rates in an expensive city. This transparency and the couple format gives their content a different emotional dynamic from individual creators — readers follow both perspectives and can relate to the partnership dimension of financial planning. For brands targeting financially savvy married or partnered professionals, SgFireCouple offers an authentic and engaged audience.

23. Financial Horse

Platform: Blog | Audience: Dedicated readership among serious investors

Financial Horse is a Singapore investment blog that covers REITs, Singapore equities, macro commentary, and portfolio strategy with a level of analytical rigour that appeals to more experienced investors. The blog’s reputation rests on detailed, well-structured analysis rather than personal narrative — it is one of the go-to references for investors researching Singapore-listed REITs and evaluating market conditions. Alongside Investment Moats, Financial Horse represents the “advanced reader” tier of Singapore’s investment blogging scene: content that rewards patience and prior knowledge with genuine analytical value.

24. HoneyMoneysg

Platform: YouTube, Telegram | Audience: Active following among crypto and growth investors

HoneyMoneysg has built a reputation in the crypto and growth investing segment of Singapore’s finfluencer landscape, attracting followers who believe in the long-term thesis of digital assets and disruptive technology. The channel delivers market updates and investment commentary with a conversational style that makes complex asset class decisions feel approachable. HoneyMoneysg’s Telegram community adds an interactive layer — allowing followers to engage in real-time discussions about market movements and portfolio ideas, which creates a level of community engagement that purely broadcast content cannot match.

25. Jiax (the Piggy Banker — Extended)

Note: Also listed under Trading Specialists (see #8). Jiax occasionally covers investment basics and CPF-linked saving strategies in addition to his travel and cashback content, making him a versatile micro-influencer across the personal finance spectrum.

For a complete view of the Singapore finfluencer landscape, it is also worth noting that platforms like Seedly and DollarsAndSense serve as multi-contributor hubs that aggregate voices from across many of the above creators — functioning as discovery platforms for readers who want a curated entry point into Singapore personal finance content.

How to Choose the Right Finance Influencer for Your Goals

With 25 creators profiled above, the question naturally becomes: where do you actually start? The answer depends heavily on your own experience level and financial priorities. Beginners benefit most from creators who build foundational concepts without assuming prior knowledge — SG Budget Babe, The Woke Salaryman, and The Weeblings are strong starting points for those who want accessible, relatable content before diving into more technical analysis. Experienced investors who want analytical rigour should look to Investment Moats, Financial Horse, and Adam Khoo’s channel, where advanced frameworks are explored in genuine depth.

Platform preference matters too. If you learn best through short-form video and want something you can consume on a commute, TikTok creators like Karen Foo, Ian Jeevan, and the Weeblings deliver dense value in under two minutes. If you prefer to sit with long-form written analysis or want to build a reference library over time, the blogs — Investment Moats, Financial Horse, SG Budget Babe, and Dollars and Sense — will serve you better. For CPF-specific questions, Loo Cheng Chuan’s 1M65 framework and community is a focused resource with no real equivalent in the local space.

It is also worth cross-referencing multiple voices rather than anchoring on one. Singapore’s finance influencer community is notably collaborative and self-aware about its own ecosystem — many creators openly acknowledge where their blind spots lie and recommend others for areas outside their expertise. Treating finfluencer content as a complementary education layer rather than a substitute for professional advice will serve readers well in the long run.

What Brands Should Know About Finance Influencer Marketing in Singapore

For brands in the fintech, banking, insurance, and wealth management sectors — and increasingly for lifestyle brands targeting financially savvy consumers — partnering with Singapore finance influencers offers access to one of the most intentional, high-quality audience segments in digital marketing. Finance audiences self-select for attentiveness: they follow specific creators because they have decided to take their financial lives seriously, which means they bring active engagement rather than passive scrolling to the content they consume.

The key to effective finance influencer partnerships lies in alignment of credibility and audience intent. A campaign promoting an investment platform will perform very differently depending on whether it is placed with a data-driven blogger like Kyith Ng (whose audience skews analytical and experienced) versus a TikTok creator like Audz (whose audience skews younger and more exploratory). Matching the product, message, and creative format to the specific creator’s tone and audience profile is what separates high-performing finance influencer campaigns from generic awareness plays. This is where working with an experienced influencer marketing agency becomes genuinely valuable.

Platforms like StarScout AI — Hashmeta’s proprietary AI influencer discovery tool — are designed to remove the guesswork from this matching process. Rather than manually screening creator profiles, brands can use AI-powered discovery to identify finance influencers by platform, audience demographics, engagement quality, and content category alignment. For brands running campaigns at scale or entering the Singapore market for the first time, this kind of data infrastructure makes the difference between efficient influencer selection and expensive trial-and-error.

It is also worth noting that AI marketing now extends well beyond influencer discovery. From content marketing strategy to AI SEO and performance analytics, brands looking to compete in Singapore’s financial services content space benefit from integrated approaches that align influencer partnerships with owned content and search visibility. The finance vertical is competitive precisely because the audience is sophisticated — and that sophistication rewards consistency, credibility, and well-structured content strategies above all.

Final Thoughts

Singapore’s finance influencer ecosystem is one of the richest and most diverse in Southeast Asia. From Adam Khoo’s million-subscriber investment education channel to The Woke Salaryman’s viral comic-style financial storytelling and Loo Cheng Chuan’s CPF millionaire movement, the 25 creators profiled here collectively represent a broad spectrum of investment philosophies, content formats, and audience types. Whether you are building your own financial literacy or looking to identify the right creator partners for a marketing campaign, the depth of talent in this space is genuinely impressive.

The most effective approach to following finance influencers — for personal or professional purposes — is a portfolio mindset. Follow voices across different platforms and philosophical frameworks, cross-reference perspectives, and treat educational content as input rather than instruction. Singapore’s finfluencer community is largely transparent about its approach, and many of the best creators will tell you themselves: their content works best when combined with independent research, professional advice where appropriate, and consistent, long-term financial habits.

For brands, the message is equally clear: this audience is engaged, discerning, and action-oriented. Finance influencer partnerships, when well-matched and authentically executed, consistently deliver some of the highest-quality engagement in digital marketing. The infrastructure to identify, vet, and manage these partnerships at scale is now available — and the brands that invest in getting this right will find the Singapore finance content space to be a powerful channel for building trust and driving growth.