Singapore’s fashion influencer landscape has evolved into one of Asia’s most dynamic and influential markets. With over 4.9 million social media users in a country of 5.9 million people, the Lion City punches well above its weight in digital fashion influence. These content creators don’t just showcase outfits; they shape purchasing decisions, drive brand awareness across Southeast Asia, and bridge Eastern and Western fashion sensibilities with remarkable authenticity.

For brands looking to tap into Singapore’s affluent, fashion-forward consumer base, partnering with the right influencers can deliver exceptional ROI. The challenge? Identifying which influencers align with your brand values, reach your target demographics, and can deliver genuine engagement rather than vanity metrics.

This comprehensive guide profiles the top 30 fashion influencers in Singapore, categorized by their style niche and content focus. Whether you’re a luxury fashion house, a sustainable clothing startup, or a streetwear brand, you’ll discover the perfect influencer partnerships to elevate your marketing strategy. We’ve analyzed engagement rates, audience demographics, content quality, and collaboration track records to bring you this carefully curated list.

Why Singapore Fashion Influencers Matter for Your Brand

Singapore occupies a unique position in the global fashion ecosystem. The city-state serves as a regional hub where international luxury brands launch Asian collections, where sustainable fashion movements gain traction, and where multicultural influences create distinctive style narratives. Fashion influencers here command audiences that extend far beyond Singapore’s borders, reaching Malaysia, Indonesia, China, and increasingly, Western markets curious about Asian fashion trends.

The purchasing power of Singapore’s consumers adds significant value to influencer partnerships. With one of the highest GDP per capita figures in Asia, Singaporean audiences have disposable income for fashion purchases. When a trusted local influencer recommends a product, the conversion rates often surpass global benchmarks. Additionally, Singapore’s sophisticated digital infrastructure means influencers here are early adopters of new platforms and content formats, from Instagram Reels to emerging channels like Xiaohongshu (Little Red Book).

Working with Singapore-based fashion influencers also provides brands with culturally nuanced content that resonates across diverse Asian markets. These creators understand how to balance modesty with modernity, how to style pieces for tropical climates, and how to communicate luxury without alienating middle-market consumers. This cultural intelligence makes them invaluable partners for brands seeking authentic regional expansion.

Luxury & High Fashion Influencers

1. Yoyo Cao (@yoyokulala)

With over 180,000 Instagram followers, Yoyo Cao represents the pinnacle of luxury fashion influence in Singapore. Her aesthetic leans heavily toward Parisian chic with Asian sophistication, featuring collaborations with Chanel, Dior, and Louis Vuitton. Yoyo’s content stands out for its editorial quality, often resembling magazine spreads rather than typical social media posts. Her audience skews female, aged 25-40, with strong purchasing power and interest in investment pieces rather than fast fashion.

2. Melissa Celestine Koh (@melissa.celestine.koh)

Melissa brings over 120,000 followers along with a refined aesthetic that balances luxury accessibility. Unlike ultra-exclusive luxury influencers, Melissa excels at mixing high-end pieces with contemporary brands, making luxury fashion feel attainable. Her engagement rate consistently hovers around 4-6%, significantly above industry averages, indicating a highly invested audience. Brands appreciate her authentic storytelling approach, where she shares not just outfit photos but the inspiration and thought process behind each look.

3. Andrea Chong (@dreachong)

Andrea Chong has built an empire extending beyond her 360,000+ Instagram followers. Her blog, Drea Chong, attracts monthly traffic in the hundreds of thousands, and her YouTube channel adds another dimension to her influence. Andrea’s strength lies in her versatility across luxury, contemporary, and accessible fashion segments. She’s collaborated with everyone from Gucci to local Singaporean designers, demonstrating range that appeals to brands across price points. Her content strategy incorporates fashion, beauty, travel, and lifestyle, offering multiple touchpoints for brand integration.

4. Alyssa Lau (@alyssainthecity)

Canadian-born but Singapore-based, Alyssa brings an international perspective to luxury fashion content. Her minimalist aesthetic and focus on timeless pieces resonate with consumers tired of trend-driven consumption. With approximately 95,000 followers, Alyssa represents the quality-over-quantity approach to influencer marketing. Her audience engagement is exceptionally high, with followers who actively seek style advice and product recommendations. Brands working with Alyssa benefit from her long-form content on her blog, which provides SEO value alongside social media exposure.

5. Christabel Chua (@bellywellyjelly)

Christabel’s journey from blogger to influential fashion entrepreneur showcases the evolution of Singapore’s influencer landscape. With over 580,000 Instagram followers, she commands one of the largest fashion-focused audiences in the region. Her content seamlessly blends motherhood, luxury fashion, and lifestyle, appealing to an audience of young mothers who refuse to sacrifice style for practicality. Christabel’s collaborations with luxury brands often incorporate family elements, creating authentic narratives that drive exceptional engagement.

Streetwear & Casual Style Influencers

6. Daniel Simmons (@danielsimmons__)

Daniel represents the new generation of gender-fluid fashion influencers breaking traditional style boundaries. His streetwear-focused content mixes Supreme, Off-White, and Nike with vintage finds and local Singaporean brands. With around 78,000 followers, Daniel’s influence extends beyond numbers through his trendsetting ability. Brands targeting Gen Z consumers find Daniel’s authentic voice and experimental styling particularly valuable. His Instagram Stories provide behind-the-scenes glimpses into Singapore’s streetwear culture, from limited-edition drops to underground fashion events.

7. Tasha Low (@tashalow)

Tasha has cultivated a following of over 125,000 through her effortlessly cool, California-inspired aesthetic adapted for Singapore’s climate. Her casual style features denim, white tees, and sneakers elevated through careful styling and photography. What makes Tasha particularly effective for brand partnerships is her ability to make products look desirable without appearing overly staged. Her content feels like inspiration from a stylish friend rather than advertising, resulting in strong conversion rates for partnered brands.

8. Eunice Annabel (@euniceannabel)

With approximately 310,000 followers, Eunice combines streetwear edge with feminine touches, creating a distinctive style that resonates with young women seeking versatile wardrobes. Her content demonstrates how to transition pieces from casual daytime looks to evening outfits, providing practical value that keeps followers engaged. Eunice’s collaborations with brands like Adidas and local Singaporean labels showcase her ability to authentically represent diverse fashion segments.

9. Mongchin Yeoh (@mongabong)

Mongchin’s petite-friendly fashion content addresses a significant gap in the market. Her 168,000+ followers appreciate her practical styling tips for smaller frames, making her an ideal partner for brands offering petite sizing or adjustable designs. Beyond fashion, Mongchin incorporates travel and lifestyle content that provides additional brand integration opportunities. Her engagement metrics indicate an audience that actively implements her style advice, translating to higher purchase intent.

10. Sonia Chew (@soniacyh)

Television host turned influencer, Sonia brings media professionalism to her content creation. Her casual, accessible style appeals to working professionals seeking realistic outfit inspiration. With over 220,000 followers, Sonia’s influence extends across demographics, from young professionals to mothers. Her ability to create relatable content while maintaining high production values makes her particularly effective for brands targeting mainstream consumers rather than niche fashion enthusiasts.

Sustainable & Conscious Fashion Advocates

11. Hana Shamsuddin (@hanashamsuddin)

Hana has positioned herself as Singapore’s leading voice for sustainable fashion without compromising style. Her content educates followers about ethical brands, slow fashion principles, and mindful consumption while showcasing beautifully styled outfits. With around 42,000 followers, Hana represents the micro-influencer category where engagement rates often exceed those of macro-influencers. Sustainable fashion brands, vintage retailers, and eco-conscious labels find Hana’s audience precisely aligned with their values, resulting in highly effective partnerships.

12. Olivia Lee (@olivia.yiying)

Olivia combines minimalist aesthetics with sustainability advocacy, creating content that proves conscious fashion doesn’t require sacrifice. Her capsule wardrobe approach and investment piece philosophy resonate with consumers seeking to reduce fashion waste while maintaining style. Olivia’s blog provides in-depth reviews of sustainable brands, fabric analyses, and care guides that extend product lifecycles. This content depth makes her partnerships valuable beyond single social media posts, offering lasting SEO and educational value.

13. Nicole Choo Chang Shyang (@nicolechoochangshyang)

Nicole’s approach to sustainable fashion emphasizes upcycling, vintage shopping, and supporting local designers. Her creative styling demonstrates how to refresh existing wardrobes rather than constantly purchasing new items. With approximately 35,000 followers, Nicole’s audience consists of highly engaged sustainability advocates who actively seek alternatives to fast fashion. Brands offering repair services, vintage collections, or made-to-order pieces find Nicole’s audience particularly receptive.

14. Stephanie Tan (@stephtansy)

Stephanie bridges sustainability and luxury, proving that conscious consumption can include investment in quality pieces. Her content analyzes the true cost per wear of garments, encouraging followers to view fashion through a sustainability lens without judgment. This balanced approach attracts audiences across the fashion spectrum, from fast fashion consumers beginning their sustainability journey to committed zero-waste advocates. Stephanie’s partnerships with brands transitioning toward sustainable practices provide authentic narratives around improvement rather than perfection.

15. Ying Ying (@yingying_90)

Ying Ying’s platform focuses on secondhand shopping, clothing swaps, and DIY fashion customization. Her practical, budget-conscious approach to sustainability attracts younger audiences and students seeking stylish alternatives to expensive sustainable brands. With around 28,000 followers, Ying Ying demonstrates that micro-influencers in the sustainability space can deliver exceptional ROI for brands targeting conscious consumers. Her tutorials on clothing repair and alteration add educational value that keeps followers returning for new content.

Men’s Fashion & Lifestyle Influencers

16. Declan Chan (@declanc)

Declan has established himself as Singapore’s premier men’s fashion influencer, with over 95,000 followers appreciating his smart-casual aesthetic. His content focuses on versatile pieces that transition from office to evening, addressing the practical needs of working professionals. Declan’s styling guides and outfit formulas provide actionable content that drives product searches and purchases. Brands in the contemporary menswear space, from Uniqlo to COS, find Declan’s audience perfectly aligned with their target demographics.

17. Kevin Lim (@kevinohlim)

Kevin brings humor and relatability to men’s fashion content, making style accessible for men who don’t consider themselves “fashionable.” His before-and-after styling transformations and budget-friendly outfit ideas resonate with followers seeking improvement without intimidation. With approximately 62,000 followers, Kevin represents an underserved market segment where influencer partnerships can yield exceptional results. His authentic personality and willingness to acknowledge fashion mistakes create trust that translates to strong product recommendations.

18. Roshan Singh (@roshansingh)

Roshan’s content spans luxury menswear, grooming, and lifestyle, appealing to upwardly mobile professionals. His collaborations with brands like Ermenegildo Zegna and Montblanc position him in the premium market segment. Roshan’s approximately 45,000 followers represent quality over quantity, with an audience that has demonstrated purchasing power for luxury goods. His content strategy incorporates the craftsmanship and heritage stories behind products, adding depth that resonates with discerning consumers.

19. Kenneth Loh (@kennymakesmusic)

Kenneth combines his music career with fashion influence, creating a lifestyle brand that appeals to creative professionals. His streetwear-influenced style and collaborations with brands like Adidas and Converse position him perfectly for youth-oriented campaigns. Kenneth’s multi-platform presence, including YouTube and TikTok, offers brands diverse content formats and audience touchpoints. His approximately 58,000 Instagram followers represent just one segment of his broader digital influence.

20. Benjamin Kheng (@benjaminkheng)

Actor, musician, and influencer, Benjamin leverages his celebrity status to drive fashion influence. His experimental approach to menswear, incorporating color, patterns, and non-traditional silhouettes, inspires followers to take style risks. With over 380,000 followers, Benjamin offers mainstream reach combined with fashion credibility. Brands seeking to associate with creativity and artistic expression find Benjamin’s platform particularly effective for building brand awareness beyond direct sales.

Modest Fashion & Hijab Style Influencers

21. Nurul Shamsul (@nurul.shamsul)

Nurul has built a following of over 52,000 through her elegant modest fashion content that bridges traditional and contemporary styles. Her hijab styling tutorials and modest outfit ideas address a significant market segment often underserved in mainstream fashion content. Nurul’s collaborations with both modest fashion brands and mainstream labels demonstrate her versatility. Her content proves that modest fashion encompasses diverse aesthetics from casual streetwear to luxury evening wear, offering brands multiple partnership angles.

22. Imaan Haqq (@imaanhaqq)

Imaan’s vibrant, colorful approach to modest fashion challenges stereotypes while maintaining style integrity. Her content celebrates bold patterns, statement accessories, and confident styling that resonates with young Muslim women seeking fashion inspiration. With approximately 38,000 followers, Imaan represents the growing modest fashion market in Southeast Asia. Brands expanding into this segment benefit from Imaan’s cultural authenticity and understanding of her audience’s specific needs, from fabric preferences to styling considerations.

23. Zulaikha Zakaria (@znzpop)

Zulaikha combines modest fashion with motherhood content, creating a niche that appeals to Muslim mothers balancing style with practicality. Her realistic approach to fashion, acknowledging the challenges of dressing modestly in Singapore’s climate and lifestyle, builds trust with her audience. Zulaikha’s partnerships with modest fashion brands and mainstream retailers showcase her ability to style diverse products within modest parameters. Her approximately 45,000 followers demonstrate high engagement, particularly on content addressing practical styling challenges.

24. Wardah Hartley (@wardahhartley)

Wardah brings a luxury perspective to modest fashion, proving that modesty and high fashion coexist beautifully. Her collaborations with luxury brands and attendance at international fashion weeks position her as a bridge between modest fashion and mainstream luxury markets. With around 62,000 followers, Wardah’s influence extends across Southeast Asia’s Muslim-majority countries. Luxury brands seeking to authentically engage modest fashion consumers find Wardah’s cultural knowledge and style credibility invaluable.

25. Nurain Ali (@nurain.ali)

Nurain’s minimalist approach to modest fashion emphasizes quality basics, neutral palettes, and timeless styling. Her content appeals to professionals seeking modest workwear inspiration and sustainable consumption practices. Nurain’s approximately 31,000 followers represent a niche but highly engaged audience. Her capsule wardrobe approach and investment piece philosophy align perfectly with brands offering quality, durable clothing designed for longevity rather than seasonal trends.

Emerging & Niche Fashion Influencers

26. Cheryl Chua (@cherylchuahh)

Cheryl represents the rising generation of fashion influencers building audiences through authentic, unfiltered content. Her approach to fashion emphasizes personal expression over trend-following, resonating with Gen Z consumers tired of influencer perfection. With approximately 48,000 followers, Cheryl’s influence lies in her relatability and genuine product opinions. Brands seeking honest reviews and authentic integrations rather than polished advertising find Cheryl’s platform particularly effective for building consumer trust.

27. Shannon Lim (@shannlim)

Shannon focuses on plus-size fashion, addressing a market segment historically underrepresented in Singapore’s fashion influencer landscape. Her body-positive content and styling tips for diverse body types have built a loyal following of approximately 36,000. Shannon’s partnerships with brands offering extended sizing or inclusive fashion lines deliver exceptional results because her audience actively seeks products designed for their needs. Her advocacy for fashion industry inclusivity adds depth beyond typical influencer content.

28. Xavier Koh (@xavierkoh)

Xavier brings avant-garde fashion sensibilities to Singapore’s influencer landscape, showcasing experimental designers and boundary-pushing styles. His approximately 29,000 followers consist of fashion enthusiasts seeking inspiration beyond mainstream trends. While his audience size is smaller, Xavier’s influence on fashion-forward consumers and industry insiders makes him valuable for brands seeking cultural cachet and early adopter attention. His content often previews trends that become mainstream months later.

29. Jasmine Tan (@jasminewtann)

Jasmine’s content focuses on vintage fashion, thrifting, and creating unique looks through secondhand shopping. Her approximately 41,000 followers appreciate her treasure-hunting approach to fashion and creative styling of pre-loved pieces. Vintage retailers, consignment shops, and brands with vintage-inspired collections find Jasmine’s audience perfectly aligned. Her content demonstrates strong styling skills that make older pieces feel contemporary, encouraging sustainable consumption practices.

30. Rachel Kang (@rachelskang)

Rachel combines fashion with wellness and holistic lifestyle content, creating a platform that addresses fashion as one element of overall wellbeing. Her mindful approach to consumption and emphasis on clothing that supports active lifestyles resonates with health-conscious consumers. With around 53,000 followers, Rachel represents the intersection of athleisure, wellness, and everyday fashion. Brands in the activewear space or those emphasizing comfort and functionality find Rachel’s integrated lifestyle content particularly effective for authentic product placement.

How to Collaborate with Singapore Fashion Influencers

Successfully partnering with fashion influencers requires more than selecting someone with impressive follower counts. The most effective collaborations begin with strategic alignment between your brand values, target audience, and the influencer’s established content themes. Brands should conduct thorough audience analysis, examining not just follower numbers but engagement rates, audience demographics, and the authenticity of follower interactions.

When approaching influencers, personalization matters significantly. Generic partnership requests rarely yield results with established influencers who receive dozens of collaboration inquiries weekly. Demonstrate familiarity with their content, explain why your brand aligns with their audience’s interests, and propose collaboration concepts that benefit both parties. The most successful partnerships provide influencers with creative freedom within brand guidelines rather than dictating exact content specifications.

For brands new to influencer marketing, working with an experienced agency can dramatically improve outcomes. Hashmeta’s influencer marketing specialists have established relationships with Singapore’s top fashion influencers and understand the nuances of effective partnership structures. Through data-driven influencer selection and campaign optimization, agencies can help brands avoid common pitfalls like misaligned partnerships or unrealistic performance expectations.

Consider diversifying your influencer strategy across different follower tiers. While mega-influencers with hundreds of thousands of followers provide reach, micro-influencers often deliver superior engagement rates and more targeted audiences. A balanced approach might include one or two larger influencers for awareness combined with several micro-influencers for deeper audience engagement. This strategy distributes risk while maximizing different partnership benefits.

Technology is transforming influencer discovery and management. Platforms like AI Influencer Discovery tools enable brands to identify ideal partners based on sophisticated criteria beyond basic demographics. These systems analyze engagement patterns, audience authenticity, content performance, and brand affinity to recommend influencers with genuine alignment to your marketing objectives.

Negotiating Fair Compensation

Influencer compensation varies dramatically based on follower count, engagement rates, content deliverables, and usage rights. In Singapore’s market, micro-influencers (10,000-50,000 followers) typically charge between SGD 300-800 per post, while mid-tier influencers (50,000-200,000 followers) command SGD 800-3,000. Macro-influencers with 200,000+ followers often charge SGD 3,000-10,000+ depending on their specific niche and engagement metrics.

Beyond monetary compensation, consider value-exchange partnerships where influencers receive products, exclusive experiences, or long-term ambassador relationships. Many influencers, particularly in the sustainable fashion space, prefer meaningful partnerships over one-off paid posts. Building ongoing relationships often yields better content quality and more authentic advocacy than transactional arrangements.

Always clarify content ownership, usage rights, and exclusivity terms upfront. Brands should negotiate rights to repurpose influencer content across their own channels, as user-generated content from trusted influencers often outperforms brand-created materials. However, extended usage rights or exclusivity clauses typically require additional compensation beyond basic post rates.

Measuring Influencer Campaign Success

Effective measurement begins with establishing clear objectives before launching influencer partnerships. Are you prioritizing brand awareness, website traffic, direct sales, or social media growth? Different objectives require different measurement approaches and success metrics. Brand awareness campaigns might focus on reach and impressions, while performance-driven campaigns prioritize click-through rates and conversion metrics.

Track both quantitative and qualitative metrics to gain comprehensive campaign insights. Quantitative metrics include reach, impressions, engagement rate, website traffic, and sales attributed to influencer partnerships. Qualitative factors encompass content quality, brand alignment, audience sentiment in comments, and how well the influencer communicated your brand message. Both dimensions contribute to overall campaign effectiveness.

Implement proper tracking mechanisms to attribute results accurately. Unique discount codes, trackable links, and UTM parameters enable precise measurement of traffic and conversions from specific influencers. For brands selling through multiple channels, sophisticated attribution modeling helps understand influencer content’s role in customer journeys that may span multiple touchpoints before purchase.

Hashmeta’s AI marketing agency services include comprehensive influencer campaign analytics that move beyond surface-level metrics. By analyzing engagement quality, audience sentiment, and long-term brand impact, our data-driven approach helps brands optimize their influencer strategies for maximum ROI. We track how influencer partnerships contribute to broader marketing objectives, from SEO performance through user-generated content to customer lifetime value improvements.

Long-term success requires continuous optimization based on performance data. Analyze which influencers, content formats, and messaging approaches deliver the best results, then adjust future campaigns accordingly. The most successful brands treat influencer marketing as an iterative process, constantly refining their approach based on accumulated insights rather than executing repetitive campaigns without strategic evolution.

Regional Expansion Through Singapore Influencers

Singapore’s unique position as a Southeast Asian hub means local influencers often command audiences across multiple countries. Many Singapore fashion influencers have significant followings in Malaysia, Indonesia, and increasingly on platforms like Xiaohongshu where their content reaches Chinese consumers interested in Southeast Asian fashion trends. This regional reach makes Singapore influencers particularly valuable for brands planning broader Asian expansion.

Consider influencers’ multi-platform presence when planning regional campaigns. An influencer strong on Instagram might have limited YouTube presence but significant TikTok following. Understanding where their audience engagement concentrates across platforms enables more strategic content planning. Some influencers excel at different content types across platforms, creating opportunities for integrated campaigns that maximize each channel’s strengths.

Cross-border influencer campaigns require cultural sensitivity and platform-specific strategies. What resonates with Singaporean audiences may need adaptation for Indonesian or Malaysian markets. Working with influencers who understand these nuances, or partnering with agencies with regional expertise, helps brands avoid cultural missteps while maximizing campaign effectiveness across diverse markets.

Singapore’s fashion influencer landscape offers exceptional opportunities for brands seeking to connect with style-conscious, digitally engaged consumers across Southeast Asia. From luxury fashion advocates commanding premium audiences to sustainable fashion champions driving conscious consumption, the diversity within Singapore’s influencer ecosystem enables brands to find perfectly aligned partnerships regardless of their market positioning.

Success in influencer marketing requires moving beyond superficial metrics to understand the authentic connections influencers have built with their audiences. The influencers profiled in this guide have earned their positions through consistent content quality, genuine audience engagement, and clear personal brands that resonate with specific consumer segments. Partnering with the right influencers means accessing not just their follower counts but the trust and influence they’ve cultivated over years of content creation.

As influencer marketing continues evolving, brands that embrace data-driven selection processes, authentic partnership approaches, and comprehensive performance measurement will achieve the strongest results. The integration of AI-powered tools for influencer discovery and campaign optimization is transforming how brands identify and collaborate with content creators, making strategic influencer marketing more accessible and effective than ever.

Whether you’re launching your first influencer campaign or optimizing an established program, the key lies in strategic alignment, authentic partnerships, and continuous optimization based on performance insights. Singapore’s fashion influencers stand ready to help brands tell their stories, reach new audiences, and drive measurable business results through the power of trusted, creative content.